Mohamad Karim ELTANNIR

▪ Managing all the Marketing disciplines for all the departments of the bank in KSA
▪ Planning the marketing plan and managing its budgets
▪ Work closely with creative and production partners to create relevant acquisition and awareness marketing campaigns
▪ Work closely with Emirates NBD Group Marketing team to keep track of Brand’s image and ToV in KSA
▪ Managing the Merchandising team along with the related suppliers and vendors
▪ Managing the 5 years expansion project approved by SAMA starting 2019 from the Marketing perspective

- Leading the Account Management team in the daily management of the Agency’s major Accounts
- Setting the communication and advertising strategy of the major Accounts, in line with the brand’s marketing objectives
- Managing the accurate execution of the brand’s strategy on all touchpoints
- Developing the adequate marketing mix to deliver the brand’s message efficiently
- Leading the work on the Agency’s strategic pitches from marketing research to strategy setting
- Using industry-leading marketing software and reports to set the benchmark for efficient communication

- Led the Account Management team on the Agency’s main Account: QNB
- Managed the relationship with the senior level executives at QNB
- Set the strategy for the repositioning and value proposition of QNB’s creative platform and brand perception
- Handled the full account management operations including, planning, content creation, finance and execution
- Provided proactive planning to achieve industry leading marketing activities for QNB
- Managed the planning and production of world-class video content
- Delivered marketing and communication material in record breaking deadlines: fastest bank annual report in the world
- Guided the communication campaigns with the Retail Business Units
- Aligned the communication strategy with QNB’s marketing objectives
- Led the work on the Agency’s strategic pitches including research, strategy, planning and content presentation
- Set the strategy of the repositioning and value proposition of the brand