ظهير أحمد

• Lead and supervise a team of 10 Sales Representatives across North and South Riyadh, driving performance across a
territory generating over SAR 1M+ in monthly sales volume.
• Consistently achieved 95-100% of monthly sales targets through structured route planning, pipeline management, and
daily team coaching — awarded Supervisor of the Month on multiple occasions.
• Manage end-to-end sales operations across 6 cities: Riyadh, Makkah, Jeddah, Taif, Rabigh, and Madinah, optimising
route-to-market strategies to maximise customer coverage.
• Developed and retained key accounts including Petro Rabigh, Aramco, Almarai, and NADEC, maintaining 95%+
customer retention rate through dedicated relationship management.
• Analysed sales KPIs and market trends weekly, implementing corrective action plans that drove a consistent month-on
month improvement in territory market share.
• Recruited, onboarded, and coached new Sales Representatives, reducing ramp-up time and improving team
productivity by strengthening product knowledge and customer engagement skills.
• Prepared and presented weekly and monthly sales performance reports to senior management, tracking KPIs and
ensuring full adherence to company sales policies.

* Supervised daily sales operations and led the sales team to achieve monthly targets.
* Monitored sales performance, prepared reports, and implemented sales strategies.
* Managed key customer relationships and resolved customer issues promptly.
* Coordinated with logistics, warehouse, and finance teams to ensure timely deliveries and accurate invoicing.
* Trained and motivated sales representatives to improve productivity and customer service.

Achievements:

* Consistently achieved and exceeded monthly sales targets.
* Improved team productivity through effective supervision and performance monitoring.
* Strengthened customer relationships, resulting in increased repeat business and customer satisfaction.
* Streamlined daily sales operations, contributing to improved delivery efficiency and sales performance.

• Supervised a sales team to achieve daily, weekly, and monthly revenue targets in the water distribution sector,
consistently delivering 90%+ of assigned quotas.
• Designed and implemented territory development plans that expanded customer coverage by identifying new business
opportunities and untapped market segments.
• Improved team productivity through structured performance reviews, targeted coaching sessions, and action plans that
addressed individual skill gaps.
• Prepared and analysed daily and monthly sales reports to monitor KPIs, enabling data-driven decision-making and
timely escalation to management.
• Conducted regular field visits to strengthen customer relationships and ensure high standards of service quality and
market presence.
• Coordinated daily sales operations and ensured consistent execution of company policies, van-loading procedures, and
customer-call plans.

• Led a team of 11 Sales Representatives for one of the worlds leading FMCG beverage brands, achieving consistent
monthly target fulfilment and market share growth.
• Monitored individual sales performance against KPIs, assigned stretch targets, and delivered performance feedback that
improved team output by 15% over two consecutive quarters.
• Delivered hands-on product and sales-skills training that increased team conversion rates and elevated customer
satisfaction scores across the territory.
• Built strong relationships with distributors, key accounts, vendors, and channel partners, securing long-term business
partnerships and repeat-purchase commitments.
• Conducted regular competitor analysis and market research, identifying growth opportunities that were adopted into
quarterly territory sales plans.
• Collaborated cross-functionally with marketing, finance, and operations teams to ensure seamless execution of
promotions, pricing strategies, and sales campaigns.