Veena VMENON

• Content creation - Developed engaging digital content including social media posts, blog articles,
infographics, and videos to connect with target audiences.
• Social Media Management - Managed social media accounts by scheduling posts, tracking
engagement, and analyzing performance metrics for optimization.
• SEO Optimization - Assisted in optimizing website content through keyword research, on-page
SEO, and link-building strategy to improve search rankings.
• Website Designing (Word Press) - Designed and developed responsive websites using word
press, customizing themes and plugins to meet client specifications. Ensured optimal user
experience through intuitive navigation, fast loading times and mobile friendly designs.
• Email Marketing - Created and executed email marketing campaigns including content drafting,
subscriber list management, and performance analysis.
• Data Analysis - Collected and analyzed digital marketing data using tools like Google Analytics to
track key performance metrics and optimize campaigns.
• Market Research - Conducted competitor analysis and market research to identify trends,
opportunities, and industry best practices.

• Strategic Planning & Execution - Develop and implement comprehensive marketing strategies
aligned with company objectives. Conduct market and competitor analysis to identify opportunities
and threats.
• Brand Management - Maintain and enhance brand identity, voice, and consistency across all
channels. Oversee product positioning and messaging to ensure market relevance. Lead brand
awareness campaigns and manage brand reputation.
• Campaign Management - Plan, execute and analyze multi-channel marketing campaigns; digital,
print, social, etc. Collaborate with creative, content, and digital teams to deliver compelling
campaigns. Monitor campaign performance and optimize based on analytics.
• Digital Marketing - Supervise SEO, SEM, social media, email marketing, and content marketing
efforts. Manage digital ad spends and measure ROI using analytics tools, e.g. Google Analytics.
Keep up-to-date with digital trends and platform updates.
• Team Leadership - Lead and motivate marketing team members, assign tasks and ensure
accountability. Collaborate with sales, product, and customer success teams for alignment.
Provide mentorship and training to junior marketers.
• Market Research - Conduct surveys, focus groups and use data analytics to understand
customer needs. Monitor industry trends, customer behavior, and competitive landscape.
Translate insights into actionable marketing tactics.
• Performance Management - Manage and allocate marketing budgets effectively. Track
performance metrics and prepare reports for senior leadership. Adjust strategies to improve
effectiveness and efficiency.
• Product Strategy - Support product launches with go-to-market strategies. Collaborate on pricing,
packaging, and promotional planning. Align product messaging with customer value propositions.

Still working but mainly looking Dubai based Job I want to shift to Dubai immediately Permanent Job

• Content creation - Developed engaging digital content including social media posts, blog articles,
infographics, and videos to connect with target audiences.
• Social Media Management - Managed social media accounts by scheduling posts, tracking
engagement, and analyzing performance metrics for optimization.
• SEO Optimization - Assisted in optimizing website content through keyword research, on-page
SEO, and link-building strategy to improve search rankings.
• Website Designing (Word Press) - Designed and developed responsive websites using word
press, customizing themes and plugins to meet client specifications. Ensured optimal user
experience through intuitive navigation, fast loading times and mobile friendly designs.
• Email Marketing - Created and executed email marketing campaigns including content drafting,
subscriber list management, and performance analysis.
• Data Analysis - Collected and analyzed digital marketing data using tools like Google Analytics to
track key performance metrics and optimize campaigns.
• Market Research - Conducted competitor analysis and market research to identify trends,
opportunities, and industry best practices.

• Strategic Planning & Execution - Develop and implement comprehensive marketing strategies
aligned with company objectives. Conduct market and competitor analysis to identify opportunities
and threats.
• Brand Management - Maintain and enhance brand identity, voice, and consistency across all
channels. Oversee product positioning and messaging to ensure market relevance. Lead brand
awareness campaigns and manage brand reputation.
• Campaign Management - Plan, execute and analyze multi-channel marketing campaigns; digital,
print, social, etc. Collaborate with creative, content, and digital teams to deliver compelling
campaigns. Monitor campaign performance and optimize based on analytics.
• Digital Marketing - Supervise SEO, SEM, social media, email marketing, and content marketing
efforts. Manage digital ad spends and measure ROI using analytics tools, e.g. Google Analytics.
Keep up-to-date with digital trends and platform updates.
• Team Leadership - Lead and motivate marketing team members, assign tasks and ensure
accountability. Collaborate with sales, product, and customer success teams for alignment.
Provide mentorship and training to junior marketers.
• Market Research - Conduct surveys, focus groups and use data analytics to understand
customer needs. Monitor industry trends, customer behavior, and competitive landscape.
Translate insights into actionable marketing tactics.
• Performance Management - Manage and allocate marketing budgets effectively. Track
performance metrics and prepare reports for senior leadership. Adjust strategies to improve
effectiveness and efficiency.
• Product Strategy - Support product launches with go-to-market strategies. Collaborate on pricing,
packaging, and promotional planning. Align product messaging with customer value propositions.