Shoaib Haider

Led a 16-member sales team across 7 cities, managing PKR 50M monthly business.
Increased territory sales from PKR 30M to PKR 50M/month through market expansion and distribution optimization.
Managed distributors, trade spend, budgets, retail execution, and primary & secondary sales targets.
Expanded market coverage and launched the Rural Van Project to penetrate untapped rural markets.
Achieved multiple Manager Awards (Q4 2024, Q1 & Q3 2025) for outstanding performance.
Promoted to Senior Territory Sales Manager within 9 months based on strong performance and leadership.

Managed PKR 15M-35M monthly business across multiple territories, consistently exceeding primary and secondary sales targets.
Managed distributor networks of up to 1 Master + 12 Sub-Distributors, optimizing RTM, beat planning, and distributor productivity.
Led sales teams of up to 8 members and strengthened retail execution, trade marketing, key account coverage, and market penetration.
Increased sales and market share through category management, shelf branding, in-store activations, and data-driven sales planning.
Won 1st Place - National Foods Ketchup Competition 2023 among nationwide TSM participants.