Muhammad Shahbaz

• Managing end-to-end Meta Ads strategy for Foundation University
Islamabad.
• Planning, executing, and optimizing paid media campaigns for
admissions, brand awareness, and lead generation.
• Handling complete advertising budget allocation, forecasting, and
optimization to maximize ROI.
• Developing ad strategies, funnels, and audience targeting aligned
with university objectives.
• Working as content strategist for paid campaigns, including
messaging, creatives, and performance angles.
• Monitoring performance metrics (CPL, CPM, CTR, ROAS) and scaling
winning campaigns

• Worked with builders, restaurants, and service brands on full-scale
digital marketing.
• Created content strategies that increased reach, engagement, and
brand visibility.
• Executed food photography & videography for restaurant brands.
• Managed Instagram & Facebook pages with consistent growth

• Worked with 35-40+ brands across Pakistan and international
markets.
• Delivered end-to-end digital marketing solutions including paid ads,
content strategy, and growth planning.
• Helped startups and SMEs build strong online presence and generate
qualified leads.

• Designed and executed Meta Ads strategies focused on lead
generation and conversions.
• Managed complete digital presence including content planning,
creatives, and ad optimization.
• Improved lead quality and reduced cost-per-lead through data
driven decisions.
• Collaborated with sales teams to align marketing funnels with
revenue goals.

• Supervised customer service operations and guided customers.
• Coordinated with backend teams through professional
communication.
• Developed strong communication and management skills