Fawad Khan

- Own strategy, execution, and reporting across 20+ UK client accounts with
combined spend of £1.17M+, covering retail, flooring, automotive, and e
commerce verticals.
- Achieved 39, 711 conversions and 1.25M+ clicks at a consistent 2-3× ROAS,
outperforming UK industry benchmarks across all managed portfolios.
- Engineered full-funnel paid strategies across Search, Performance Max,
Display, and remarketing; lifted one clients CVR by 37.11% — the highest in
the agencys history.
- Maintained 6.5% average CVR across multi-location UK campaigns through
landing page iteration and precision audience segmentation.
- Cut cost-per-acquisition by up to 30% via Smart Bidding (tCPA / tROAS),
negative keyword sculpting, and continuous bid strategy testing.
- Architected end-to-end CRM workflows in GoHighLevel: automated lead
qualification, pipeline stages, nurture sequences, and appointment booking
systems.
- Deployed GA4 and GTM tracking frameworks ensuring clean attribution; built
custom reporting dashboards for client reviews.

- Grew e-commerce traffic by 50% in under 12 months combining on-page SEO
with targeted Google and social advertising.
- Achieved a 20% uplift in purchase conversions through product page testing
and checkout flow optimisation.
- Rebuilt email marketing with audience segmentation, improving engagement
and repeat purchase rate significantly.

• Developed and executed Semantic SEO and Topical Map strategies, generating 1.43M
organic impressions in a competitive B2B niche.
• Built topical authority using keyword clustering, content silos, and internal linking strategies to
improve rankings.
• Optimised paid campaigns using Smart Bidding, improving lead quality and reducing CPA for
high-value services.
• Conducted technical SEO audits and implemented structured data to improve CTR and SERP
visibility.

- Designed and executed a Semantic SEO and Topical Map strategy generating
1.43M organic impressions in a premium UAE B2B niche within months of
implementation.
- Structured keyword clusters and content silos to build topical authority,
securing first-page rankings for high-value business setup and company
formation keywords.
- Ran Smart Bidding Google Ads campaigns in parallel, improving qualified lead
volume while driving CPA well below target.
- Deployed schema markup and structured data across service pages,
producing measurable improvements in SERP click-through rates.

• Increased online visibility by 40% using combined SEO and PPC strategies.
• Improved PPC conversion rates by 25% through data-driven optimisation.

- Grew brand visibility by 40% in the UAE automotive accessories market
through a unified Google PPC and organic SEO strategy.
- Restructured PPC campaigns using audience layering and match-type
refinement, lifting conversion rates by 25% while reducing wasted spend.
- Built remarketing audiences from organic SEO data, creating a cross-channel
feedback loop that improved returning visitor conversion by 20%.
- Optimised landing pages for SEO keyword relevance and PPC Quality Score
simultaneously, reducing CPCs without sacrificing ad rank.

- Scaled organic search traffic by 50% within 12 months through combined
technical SEO and content strategy across multiple client verticals.
- Drove a 20% uplift in form and transaction conversions through systematic
landing page testing and user journey analysis.
- Rebuilt email marketing workflows with behavioural segmentation, producing
a 30% jump in click-through engagement.
- Led cross-functional team across paid, organic, and email channels; managed
budgets and reported KPIs to senior stakeholders.

• Increased student enrolment by 25% through targeted paid campaigns.
• Improved engagement by 30% and conversions by 20% through multi-channel marketing.

- Drove a 25% increase in student enrolment through targeted Google Ads and
social media campaigns for international and domestic students.
- Built GA4-backed execution plans improving overall conversion rates by 25%,
with strong focus on lead generation and cost-per-enrolment.
- Grew audience engagement by 30% across social media through content
driven multi-channel campaigns.

• Increased website traffic by 50% and improved conversions by 20% through SEO and paid
campaigns.