Muhammad Abdullah

Major deliveries include:
• Assist the ASM in achieving objectives including SOM numbers & communication
related targets as per the Sales Cycle Plan, and assist him in distribution
management.
• Leading a team of 12 DSRs and 6 merchandisers covering 1790 traditional trade
and whole sale outlets of Jhang Local and out city to maintain sales, coverage and
communication according to the trade segmentation.
• Daily & weekly fallow up targets of DSRs, Key Accounts & Wholesalers.
• Execute communication strategy at Key Accounts, Wholesale, and General Trade
outlets as per the approved plan. Also update the retail census data as and when
required.
• Work With & Work Review of DSRs to check their Sales Communication, Public
Relations and implementation of ICM points and train them to increase their
improvements verses to achieve sales targets.
• Educate customers on inventory management in order to minimize the OOS (out of
stock).
• Monitor Sales Plan for the assigned Area Sales Office to ensure Business Growth,
Profitability, minimization of Losses & Optimum Utilization of Resources in line with
defined KPIs.
• Update all relevant market data and information including retail dynamics, ECD
and competitor intelligence to improve companys understanding of trade to
develop appropriate strategies and plans.
• Negotiate with retailers for visibility rental contracts.
• Ensure timely and efficient implementation of the Cycle Plan through executing
the in-market activities including the TPOSM, PPOSM deployment and evaluate and
report on execution versus objectives to measure results versus targets.
• Communicate with vendors and monitor different tasks assigned to them. Verify
estimates, purchase orders and invoices of merchandising fixtures.
• Keeps close liaison with distributor for issue resolution & other coordination & build
relationship.
• Ensures development of customer in Clusters & Territories to increase market
presence & visibility.
◦ Keeps close liaison with Supply Chain counterpart to
ensure smooth sales operations.
• Manage the Sales team to ensure smooth Sales Operations & consequent cash
flows.
• Provides tactical assistance, guidance & coaching to respective DSRs for issue
resolution.
• Visit the Sales Office, Warehouse & Market to: o Assess working of the DSRs
and Merchandisers. o Provide on job training & coaching to DSRs and
Merchandisers. o Analyze the Product availability & visibility in the market.
◦ Get customer feedback, address customer complaints & build
relationship with key customers.
• Reviews information and documents of distributor and forwards the documents to
company.