Bassam Alsharafi

Professional Responsibilities
• Market Expansion: Managed and expanded sales coverage within assigned territories by acquiring new retail outlets, wholesalers, and supermarkets.
• Merchandising & Brand Visibility: Optimized product shelf placement to maximize market share and ensured Al-Aqel products were prominently displayed to attract consumers.
• Inventory Management: Monitored stock levels across various points of sale to prevent stock-outs and ensured the consistent supply of fresh products.
• Relationship Management: Built and maintained strong professional relationships with store owners and procurement managers to ensure long-term brand loyalty.
• Reporting & Market Analysis: Provided comprehensive daily and weekly reports on sales targets, market trends, and competitor activities (pricing and promotions).

Key Professional Achievements
• Sales Growth: Consistently met and exceeded monthly sales targets, significantly contributing to the overall revenue growth of the assigned sector.
• Customer Base Expansion: Successfully established and onboarded numerous new retail outlets and points of sale, expanding the brands reach into previously untapped market areas.
• Distribution Efficiency: Optimized daily route planning and delivery schedules, which increased the frequency of client visits and reduced operational transportation costs.
• Successful Promotions: Executed seasonal promotional campaigns and marketing initiatives that resulted in a substantial increase in sales volume across various product lines.
• Customer Satisfaction: Maintained a high level of client satisfaction by providing rapid conflict resolution and ensuring 100% order fulfillment and delivery accuracy.

• Achieved 115% of annual sales targets
• Conducted over 20 customer visits per week, identifying new business opportunities that increased
territory sales by 18%.
• Monitored competitor activities and provided market feedback to management
• Prepared periodic sales reports and KPI tracking
• Coordinated with logistics and distribution teams to ensure timely product delivery

Assisted in sales procedures Handled customer inquiries and booking requests
-Supported daily sales operations and customer service activities (B2C)