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زينب دلول - Marketing Manager - منصة أشخاص بيت.كوم
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زينب دلول, Marketing Manager
زينب دلول, Marketing Manager

زينب دلول

Marketing Manager·AIESEC in the UAE

الإمارات العربية المتحدة

بكالوريوس, BSc in Psychology

 

الخبرة العملية

مجموع سنوات الخبرة: 10 سنوات, 3 أشهر

Marketing Manager

فبراير 2020 - حتى الآن

AIESEC in the UAE

دبي، الإمارات العربية المتحدة

فبراير 2020 - حتى الآن

- Evaluated the effectiveness of previous marketing approaches and their impact on brand awareness.
- Complete re-planning of marketing strategies and creating maintenance policies to further leads and transform awareness into purchasing.
- Establishing post-COVID brand positioning and buyer persona through market research and data analysis.
- Initiating re-branding strategies in collaboration with stakeholders.
- Working in collaboration with a team to conceptualize and execute multi-platform campaigns to present the new brand identity.
- Lead the execution of a training program for digital marketing.
- Creating an analytical report of key insights across all digital platforms.
مجال الشركة:
المنظمات غير الربحية
الدور الوظيفي:
الإدارة

Operations Manager

فبراير 2020 - حتى الآن

AIESEC in the UAE

دبي، الإمارات العربية المتحدة

فبراير 2020 - حتى الآن

- Develop, implement, and review exchange conditions, functional strategies and talent management.
- Develop, implement, and review operations and membership policies.
- Develop post-COVID recovery planning and initiate change management.
- Oversee budgeting and auditing.
- Screen, interview and recruit new membership.
- Provide leadership training and oversee membership training.
مجال الشركة:
المنظمات غير الربحية
الدور الوظيفي:
الموارد البشرية والتوظيف

Content Writer & Social Media Executive

سبتمبر 2020 - نوفمبر 2020

Beautiful Journey

دبي، الإمارات العربية المتحدة

سبتمبر 2020 - نوفمبر 2020

- Understanding brand positioning in the market.
- Establishing the brand identity and brand voice of start-up.
- Research and audit of target market.
- Research, audit, and analysis of competition.
- Creating and successfully implementing mood-boards for different services.
- Research and writing of all elements of business plan (except finance).
- Writing and optimizing all website content (Arabic and English).
- Writing all email marketing content.
- Creating and implementation of monthly 90-post social media calendars.
- Creating simple post designs for social media platforms.
- Writing blog articles (approx. 1500 words) in both, Arabic and English.
مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Customer Experience Manager & Marketing Executive

فبراير 2020 - يونيو 2020

AIESEC in the UAE

دبي، الإمارات العربية المتحدة

فبراير 2020 - يونيو 2020

- Contacting exchange participants for interviews, goal-setting, personality assessment, and shortlisting of potential opportunities.
- Running social media campaigns.
- Responsibility for University Relations.
- Working in a team to run a mental health aid initiative during COVID-19 pandemic.
- Establishing International Relations.
- Running market research, and implementing marketing strategies.
- Content creation and digital marketing.
مجال الشركة:
المنظمات غير الربحية
الدور الوظيفي:
التسويق والعلاقات العامة

Content Editor

سبتمبر 2016 - مايو 2019

Heriot-Watt University

دبي، الإمارات العربية المتحدة

سبتمبر 2016 - مايو 2019

\[Role taken up as a volunteer for the university's Psychology Newsletter.\]

- Interviewing and recruitment of writers for monthly publications.
- Developing monthly themes to maintain relevance and increase interest between students.
- Tracking writers' productivity and assisting with the writing process if needed.
- Writing articles for the newsletter (English) alongside other writers.
- Editing, proofreading, spelling and grammatical checks, and ensuring the flow of all written material before publication.
- Collaborating with graphic designer and overseeing the final design.
مجال الشركة:
التعليم العالي
الدور الوظيفي:
الكتابة والصحافة

Talent Acquisition Manager

سبتمبر 2015 - مايو 2019

Heriot-Watt University

دبي، الإمارات العربية المتحدة

سبتمبر 2015 - مايو 2019

\[Role taken up as a volunteer in the university's Psychology Society.\]

- Interviewing, shortlisting and recruitment of new membership.
- Monitoring membership progress through weekly meetings and O2O.
- Conflict management between membership.
- Planning, organization and execution of educational events for Psychology students.
- Overseeing policy implementation and productivity in membership.
- Nurturing partnerships with external psychologists and developing collaborations between membership and professors.
- Co-founding Annual Mental Health Awareness campaign to manage the health of students and provide resources for membership.
مجال الشركة:
التعليم العالي
الدور الوظيفي:
التدريب والتطوير

التعليم

Heriot-watt University

يوليو 2019

يوليو 2019

بكالوريوس، BSc in Psychology

الإمارات العربية المتحدة

المعدل التراكمي (نقاط): 3.5 من 4

المعدل التراكمي (نقاط): 3.5 من 4

- Graduated with a Second Class (Upper Division), Honours degree, which is the equivalent of a 3.5 GPA. - Acquired extensive knowledge and training on case analysis and treatment planning for mental health diagnosis, as well as cognitive rehabilitation cases, thus gaining the experience needed to apply the knowledge in a clinical environment. - Acquired extensive knowledge on the psychology of human development, education, forensics, as well as in human resources and business. - Performed a post-graduate level research for dissertation through studying different attachment styles and their relationship with pro-social behaviour, and whether the relationship could be mediated by emotion regulation or self-efficacy.

اللغات

العربية

متمرّس

الانجليزية

متمرّس

التدريب و الشهادات

التدريب

Personnel Recruitment and Management

AIESEC

Jan 2019

Strategic Scenario and Recovery Planning

AIESEC

Jan 2019

Outgoing Global Volunteering

AIESEC in UAE

Feb 2020

Cognitive Rehabilitation

Heriot-Watt University

Sep 2018

Psychology in Mental Health

Heriot-Watt University

Jan 2019

الهوايات والاهتمامات

Creative Writing

I was top of class in the creative writing courses and competitions my high-school had.

Martial Arts (Karate & Taekwondo)

I won 1st place multiple times in both for the UAE National Competitions and the Jordan Taekwondo Class Exams.