Umme Hani

• Built and lead a Direct Selling Agent (DSA) channel business from the ground up spanning business loans, home loans,
mortgage/LAP and personal loans.
• Own end-to-end channel operations — sales strategy, revenue generation, process design and daily management.
• Lead a team of 7 across sales, sourcing and coordination functions.
• Develop and manage bank and NBFC partnerships to expand product access, improve approval turnaround and grow
disbursal volumes.
• Hold full accountability for revenue targets across all four loan products.

• Made hiring recommendations that improved team productivity and profitability.
• Developed and executed strategies to increase sales and drive profit growth.
• Supervised day-to-day operations to meet performance, quality and service standards.

• Managed a team of 35 agents and 2 team leaders, handling a business loan portfolio of INR 10-15 Crore (approx. AED 4.4-
6.6 million).
• Coordinated with bank partners on business enhancement initiatives and escalation management.
• Owned people management, attrition control and quality; drove adherence to company policy and performance goals.

• Led a team of 25 outbound agents on a retention sales process, consistently meeting individual and team targets.

• Managed a team of 15 agents for business loans; handled a portfolio of INR 5-6 Crore in the subprime business loan
segment.

• Managed client records on the internal CRM to support strategy development and track key results.
• Represented the company at industry conferences and trade association meetings, building networks and promoting new
product lines.
• Set short- and long-term goals for the business development team and tracked progress against objectives.
• Prepared reports and presentations on business development activity for leadership review.
• Managed escalated client enquiries, preserving trust and long-term relationships.

career in telecom sales, generating and converting leads through outbound calling.