Tarek Helal

• Create, Develop and design a new retail concept for Caparol KSA.
• Modify the retail agreement.
• Participate in the new pricing scheme.
• Create and develop new retailer policy.
• Pursuing sales leads and prospective clients.
• Conducting presentations and proposals.
• Negotiating and closing business deals.
• Meet consultants and Engineers to present the company portfolio.
• Promote CAPAROL value products within other sectors as required.
• Manage and ensure updating of panel and documentation library related to customer activity.
• Developing business plans that include marketing strategies.
• Building and maintaining important client relationships.
• Handle Sales & Collection in the assigned Territory by visiting the dealers counter and providing service as per the company policy and guidelines.
• New Dealer opening in the assigned Territory.
• Do Demand Generation activities for the entire product range to generate sales at the dealers counter.
• Conduct In-shop selling/Contractor/Engineers/Painters/Shop-Boy meets for promoting the product.
• Track the competitor’s activity in the Territory and report the same.
• Ensure the Monthly Statement of Accounts is handed over to the dealers and outstanding balance tallied every month.
• Attend the complaint and register the same in CRM and ensure it the same is closed as per the policy.
• Cater to any Projects / Institutional Business requirements in the Market.
• Ensure secondary sale of products from dealer shops by in-shop selling
• Coordination and follow up with the Marketing Function for Collateral requirements & for all kinds of complaint resolutions.
• Coordinate with the Technical Function for preparing the sample / products as per the requirements of project / retail customers and for complaint resolution.
• Coordinate with the Accounts function in giving the Post Dated Cheque (PDC’s) of the dealers & petty cash collection.
• Predict & plan monthly product volume sales 45 days in advance and coordinate with Dubai Team for servicing pending orders of the dealers.

• Expand and strengthen distribution network through structured follow up and mapping process to ensure good performance of the existing dealers and plan well the new openings.
• Introduce, promote and sell Decorative products to allocated customers and geographical territories through regular visits to maintain good relationship and obtain market information.
• Follow-up on dealers within allocated geographical territories and ensure that our shops reflecting Jotun identity and distribution strategy by co-ordinating and monitoring closely with Dealers & counter salesmen to ensure JOTUN products are used and to achieve sales budget.
• Building data base and good relations with target customers groups, interior designers, painters, contractors, and consultants.
• Capitalize on multicolor concept to enforce Jotun position as preferred partner in retail paint industry through best profitability and service to upgrade remaining sub-dealers to direct dealers.
• Securing small/medium/large projects and utilize distribution network in the supplying process to awarded projects.
• Co-ordinate with Customer Service, Laboratory, Technical Service, financial and credit departments to ensure timely delivery and good customer service.
• Follow up collection to ensure customer payment is received within agreed term to achieve budgeted days outstanding.

• Maintain and develop good relationship with customers through personal contact or meetings or via telephone etc.
• Must act as a bridge between the company and its current market and future markets.
• Display efficiency in gathering market and customer info to enable negotiations regarding variations in prices, delivery and customer specifications to their managers.
• Help management in forthcoming products and discuss on special promotions.
• Review their own performance and aim at exceeding their targets.
• Record sales and order information and report the same to the sales department.
• Provide accurate feedback on future buying trends to their respective employers.

• Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
• Plan, organize, and execute marketing and sales programs.
• Act as the point persons for outside, inside and partner sales teams.
• Track market and company sales performance.
• Work closely with marketing teams to create programs.
• Generate leads and drive sales.
• Gather and report customer intelligence to sales teams.
• Develop marketing plans.
• Manage vendor contracts.
• Supervise marketing assistants and other employees.
• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
• Create programs that drive brand loyalty.
• Manage marketing budgets.
• Attend trade shows and events to market product.
• Develop effective account conversion strategies to accelerate adoption.
• Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
• Improve forecast performance of business through thorough understanding of underlying demand assumptions.
• Keep abreast of industry trends, competition, and new opportunities.
• Develop understanding of product line and value chain.
• Implementation of marketing campaigns, including product positioning, marketing campaign strategies, and market insights.
• Identification of marketing & business opportunities for revenue along with weaknesses in existing employed marketing strategies needing to be over-turned.
• Assistance in providing product/service/brand support to clients & customers in order to establish proper channels of information create brand to consumer connections and increase client revenue of feature products and services in a variety of markets being introduced to the brand for the first time.
• Development of branding, marketing, advertising, company events and promotional collateral.
• Communication with management on projects dealing with media relations, business communications, etc.