Tahreem Zahra

Successfully completed intensive hands-on practical training in Google Ads and Web Analytics tools. Developed end-to-end strategy blueprints for Search campaigns, including advanced keyword research (Phrase Match), negative keyword mapping, and ad copy creation. Set up tracking environments using Google Tag Manager (GTM) to trigger custom events (such as form submissions and button clicks) and mapped them into Google Analytics 4 (GA4) streams for real-time traffic and conversion auditing

▸ Managed and optimized professional social media profiles across TikTok and Instagram, growing
organic reach through consistent brand voice and strategic content delivery.
▸ Designed high-engagement visual content using Canva, maintaining cohesive grid aesthetics and
brand identity across all digital touchpoints.
▸ Executed structured content calendars with scheduled posting cadences, driving consistent
audience engagement and follower growth.
▸ Analyzed platform analytics (reach, impressions, saves, shares) to identify top-performing content
formats and iterated strategies based on data insights.
▸ Developed short-form video concepts for TikTok and Instagram Reels, applying trend research and
storytelling frameworks to maximize virality potential.

▸ Managed and optimized professional social media profiles across TikTok and Instagram, growing
organic reach through consistent brand voice and strategic content delivery.
▸ Designed high-engagement visual content using Canva, maintaining cohesive grid aesthetics and
brand identity across all digital touchpoints.
▸ Executed structured content calendars with scheduled posting cadences, driving consistent
audience engagement and follower growth.
▸ Analyzed platform analytics (reach, impressions, saves, shares) to identify top-performing content
formats and iterated strategies based on data insights.
▸ Developed short-form video concepts for TikTok and Instagram Reels, applying trend research and
storytelling frameworks to maximize virality potential.

Upwork LinkedIn
▸ Implemented end-to-end Google Analytics 4 (GA4) configurations and Google Tag Manager (GTM)
setups for client websites, ensuring precise event tracking and data integrity.
▸ Optimized manual tracking code snippets and successfully migrated legacy tags to streamlined GTM
containers, improving data accuracy by eliminating duplicate and misfiring triggers.
▸ Executed tracking verification audits using browser debugging tools to validate tag firing, session
tracking, and conversion event accuracy across client platforms.
▸ Managed client communication, delivered technical documentation, and maintained 5-star service
standards on freelance marketplaces.