Siwar Hmaied

• Developed and coordinated marketing and communication plans for Barista’s and Sécafé.

• Supervised marketing campaigns and field activations from concept through execution.

• Participated in new product launches and coordinated related marketing activities.

• Conducted market research, competitive analysis, and strategic monitoring to identify opportunities and support brand positioning.

• Managed digital communication by coordinating with agencies, developing visual and written content, overseeing social media, and optimizing website content.

• Independently managed and updated Sécafé product information and website content using WordPress.

• Coordinated with agencies on website management and updates for Barista’s.

• Managed influencer and KOL collaborations, including profile selection, briefing, performance tracking, and reporting.

• Planned and followed up on trade marketing activities through monthly field visits to monitor brand visibility and execution at points of sale.

• Managed and updated product catalogs, product sheets, launches, and sales materials.

• Monitored marketing budgets and campaign performance, including sales, activations, KPIs, and budget analysis.

• Prepared and presented monthly activity reports covering campaigns, budgets, KPIs, and mystery visits.

• Organized and followed up on mystery visits for Cafés Ben Yedder, Barista’s, and Bondin.

• Participated in mobile loyalty app testing and provided feedback on UX and marketing strategy.

• Created purchase requests on Odoo based on agency invoices to support finance and payment processes.

• Managed customer relationship activities for five Amen Group brands: Cafés Ben Yedder, Barista’s, Bondin, Chamia La Gazelle, and Sécafé.

• Handled customer complaints received by phone, email, and social media; coordinated with concerned teams and followed up with customers until resolution.

• Prepared detailed weekly customer satisfaction reports including complaint handling processes, supporting evidence, and customer satisfaction scores.

- Conducted Competitive Intelligence analysis.
- Market Statistics Analysis.
- Support to Digital and Operational Manager.
- Campaign Brief Preparation.
- Technical Vehicle Document Digitalization.

Conducted competitive intelligence and product benchmarking.
Prepared briefs for advertising campaigns and digital marketing materials.
Supported operational and digital marketing managers in daily marketing activities.

- Initiating Contact with Prospects.
- Sales Monitoring and Follow-up.
- Document Preparation.
- Administrative Assistance.

Managed prospect follow-ups and customer database updates.
Assisted with sales tracking and administrative documentation.
Prepared sales reports.

-Conducted a benchmark study.
- Performed a qualitative analysis to assist the brand in understanding customer loyalty.
- Proposed a customer loyalty program.
- Provided support to the Marketing Manager.

• Conducted market benchmark and customer loyalty analysis
• Contributed to CRM strategy and customer insight reporting