Shivani Singh

• Led Power of Metal full-funnel integrated ATL & digital campaign, managing end to end creative & media agency
ecosystem, driving 30% growth in card acquisition & 40% uplift in engagement.
• Built consumer insight -led brand strategy for Kotak Super Money Credit Card enhancing market presence & brand
positioning across touchpoints driving 6% revenue growth.
• Led ATL brand campaign Makkhan Jaise Smooth for the Kotak App featuring Ranveer Singh, driving 30% increase
in app engagement and 25% uplift in active users.
• Built influencer-led acquisition campaign with fintech creator Aly Hajiani for Secured Credit Cards, delivering 3M+
impressions and 9% reduction in CAC.
• Led data driven media strategy using MMM to optimize channel allocation, improving ROI by 12%.

• Developed brand strategy using STP framework and consumer insights, strengthening category positioning for solar
solutions, driving 10% increase in brand awareness and 30L+ qualified leads.
• Led integrated ATL, BTL and digital campaign Sustainable is Attainable with CNBC, delivering 1.2M+ reach and
40% growth in brand conversations.
• Strengthened Solar Rooftop market penetration through consumer-focused campaigns, delivering 10% increase in
category adoption.
• Drove influencer strategy with Prachi Shevgaonkar as climate action ambassador, delivering 40% uplift in platform
engagement.
• Scaled social media ecosystem across LinkedIn, YouTube, Facebook, Instagram, and Twitter, driving 30% follower
growth.
• Led CXO thought leadership strategy, driving 35% growth in engagement and 40% increase in reach.