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Sharnelle Mendoza, Digital Marketing and PR
Sharnelle Mendoza, Digital Marketing and PR

Sharnelle Mendoza

Digital Marketing and PR·Dunecrest American School

United Arab Emirates

Bachelor's degree, COMMUNICATION

 

Work experience

Total years of experience: 7 years, 10 months

Digital Marketing and PR

February 2023 - Present

Dunecrest American School

Dubai, United Arab Emirates

February 2023 - Present

Company industry:
Higher Education

DIGITAL MARKETING & PR

January 2023 - Present

Dunecrest American School L.L.C

Dubai, United Arab Emirates

January 2023 - Present

Lead content planning and production for al l school digital marketing initiatives.
Manage and grow school social media pages across multi ple platforms.
Develop and execute social media content strategies aligned with brand goals.
Write and edit content copy for social media, website, and promotional materials.
Curate and maintain the content calendar to ensure consistent publ ishing.
Provide video and photo coverage for school events.
Contribute to website content creation and updates.
Company industry:
Higher Education

Social Media Manager

May 2022 - August 2022

Cignal Entertainment TV

Mandaluyong City, Philippines

May 2022 - August 2022

• Handles Content Creation for FB, YT, IG, TikTok, Twitter
• Oversees social media MATS to be posted
• Strategizes postings for campaigns and promotions

*Preparing of monthly analytics report, crafting of content proposals, community engagement, curates social media strat for month of JUNE onwards
Company industry:
Entertainment
Job role:
Management

Digital Marketing and PR Officer

November 2020 - March 2022

Bounty Fresh

Taguig, Philippines

November 2020 - March 2022

• Leading FB, IG, YT & Customer Cares
• Community Management
• Spearheading Content Creation for IG & YT
• Directing of creatives team’s Artwork Creation, Video Editing & Video Producing
• Partaking in FBs Content & Monthly Content Calendar Creation
• Orchestrating of Influencers / Managers content concepts

*Creating of PR write-ups for the Brand, conceptualizing storylines for corporate films, enriching 2021-2022 brand love concept, Scheduling of digital posting, Strategizing & Conceptualizing of 2022 Promos, Handled Overall Digital Marketing
Company industry:
FMCG
Job role:
Marketing and PR

SOCIAL MEDIA MANAGER

January 2022 - January 2022

Cignal TV, Inc.

Quezon City, Philippines •Remote

January 2022 - January 2022

Managed content creation for Facebook, YouTube, Instagram, TikTok, and Twitter (X).
Oversaw production and quality of all social media materials.
Developed social media strategy to increase engagement and reach.
Analyzed content performance analytics to inform strategy adjustments.
Bui lt and maintained the content plan across al l channels.
Led community management, responding to audience engagement and inquiries.
Company industry:
Media Production

DIGITAL MARKETING & PR OFFICER

January 2020 - January 2022

Bounty Fresh Food, Inc.

Taguig, Philippines

January 2020 - January 2022

Managed end-to-end content creation and content calendar management.
Led the creatives team on artwork layouts and video editing.
Handled community management across brand social media channels.
Coordinated influencer content creation, management, and partnerships.
Directed social media management and strategy for brand campaigns.
Wrote PR materials, corporate fi lm storyl ines, content copy, and OOH concepts.
Company industry:
Agriculture & Crop Production

Marketing Management Trainee

March 2019 - October 2020

BWL Health and Sciences Inc

Pasig City, Philippines

March 2019 - October 2020

• Handled Marketing Events
• Oversees Social Media Postings
• Established brand’s IG Feed
• Implemented Social Media Content Creation
• Conceptualized & Produced How to Video for the brand Dr. Secret

*Conceptualized monthly promos, assisted in costing analysis creation, handled marketings monthly budget and liquidation, Connects and Communicates with clients, Handled Product Marketing (Dr. Secret, Avance, Pentalab, Optrimax), Brand Management (Dr. Secret & Optrimax), Handled overall social media marketing
Company industry:
Consumer Packaged Goods Manufacture
Job role:
Marketing and PR

Admission and Relations Associate

March 2018 - December 2018

FAR EASTERN UNIVERSITY TECHNOLOGY

Manila, Philippines

March 2018 - December 2018

• Handled Overall Marketing Budget
• Speaker for weekly orientation - students & parents
• Curated data for conversion report

*Managed Customer Relations, accomplished monthly liquidation report, and monitored monthly student conversions
Company industry:
Higher Education
Job role:
Marketing and PR

Education

University of Perpetual Help System Laguna

April 2018

April 2018

Bachelor's degree, COMMUNICATION

Philippines

University of Perpetual Help System

January 2018

January 2018

Bachelor's degree, Communication

Philippines

Skills

Media & Creative

Expert

Content Planning

Expert

Art Design

Expert

Media Strategy

Expert

Creative Content

Expert

premiere

Intermediate

post production

Intermediate

marketing

Intermediate

digital marketing

Intermediate

photography

Intermediate

social media marketing

Intermediate

writing

Intermediate

Premier Pro

Intermediate

CONTENT CREATION

Intermediate

ANALYTICS

Intermediate

CONTENT STRATEGY

Intermediate

COPYWRITING

Intermediate

SOCIAL MEDIA

Intermediate

SOCIAL MEDIA CONTENT CREATION

Intermediate

SOCIAL MEDIA PLANNING

Intermediate

VIDEO PRODUCTION

Intermediate

COMMUNITY MANAGEMENT

Intermediate

CONTENT MANAGEMENT

Intermediate

INTEGRATED MARKETING COMMUNICATIONS

Intermediate

LEADERSHIP

Intermediate

WEBSITE MANAGEMENT

Intermediate

Languages

English

Native Speaker