شادي بوقري

- Strategy Development: Established the department and developed comprehensive marketing strategies and plans based on market research and benchmarks, budgeting, and detailed planning for brand development, CSR, PR, corporate communications, employer branding, customer experience, and digital presence.

-Corporate Communications: Managed CSR, PR, events, MOUs, and sponsorship calendars, including but not limited to high-profile participation in the DGA Forum and LEAP Tech Event. Recognized as one of the most innovative participants and achieved a visitor satisfaction rating of 4.5 out of 5.

-Brand Development & Rebranding: Led brand development and rebranding projects, ensuring alignment with corporate goals.

-Employer Branding: Launched and managed comprehensive employer branding, employee engagement, and internal communications initiatives, including the annual “Stars of the Year” event, LMS implementation, public training calendar, and a reward and recognition scheme that was awarded as one of the top 5 best rewards and recognition strategies.

-Digitalization: Implemented end-to-end automated processes, eliminating manual processing entirely. Successfully launched a comprehensive customer experience program.

-Lead Generation: Achieved a 75% conversion rate for qualified leads.

-Digital Presence: Managed and enhanced digital presence through social media, website, and landing page optimization.

-Brand Strategy & Development: Advised the chairman on revamping and launching three entities: Fakieh Farms (Poultry), Gawamen (Tech), and Bustan Fakieh (Agriculture). Onboarded stakeholders to the brand ecosystem to ensure consistency and delivery across all customer touchpoints.

-Rebranding: Successfully rebranded a SAR 1bn company both internally and externally, rolled out new packaging for over 60 SKUs, and won four global awards.

-Campaign Management: Implemented and produced brand strategies, including brand creation, logo concepts, and visual aesthetics across various platforms such as packaging, websites, mobile applications, social media activations, and merchandise, and directed photography and artwork.

-Monitoring & Reporting: Monitored the daily execution of annual strategies’ activation and reported performance metrics, driving continuous improvement initiatives.

-Mobile App Launch: Established a marketing department for a tech startup (Gawamen). Launched a delivery app, achieving 60K downloads in one month and an average of 700 orders per day.

-Strategy Development: Developed annual marketing and branding strategies in alignment with the senior leadership team to enhance brand visibility and successfully drive consistent year-over-year growth for eight brands, including restaurants, a resort, an amusement park, an aquarium, and a planetarium.

-Campaign Management: Directed day-to-day operations to create and execute campaigns, ensuring seamless delivery of strategies with focus on efficiency and effectiveness.

-Team Leadership: Led and mentored a team of six digital marketers, designers, and copywriters, fostering a collaborative and innovative work environment.

-Rebranding: Successfully rebranded Fakieh Hospitality and Tourism to Tarfeeh Fakieh, aligning with new strategic objectives.

-Event Management: Orchestrated various events, including but not limited to the successful launch event of the Fakieh Aquarium
project.

-Performance Monitoring: Tracked and analyzed performance metrics to identify opportunities for improvement, driving ongoing enhancements to initiatives and tactics.

-Strategy Development: Developed and executed an annual marketing strategy for +100 branches, including setting and managing a marketing budget of SAR 20 million annually, achieving around 20% sales growth each year.

-Campaign Management: Implemented yearly marketing campaigns in alignment with internal and external stakeholders, both above and below the line, to maximize brand exposure and engagement with +10 outdoor marketing campaigns annually and 3 TV commercials.

-Creative Department: Established an in-house creative department to streamline content production and branding efforts, enhancing overall marketing efficiency and creativity.

-Social Media: Initiated the brand's presence on social media through integrated advertising campaigns, significantly boosting online engagement and visibility.

-Cross-Marketing Collaboration: Successfully collaborated on cross-marketing campaigns with renowned brands including PepsiCo, Mercedes Benz, Fitness Time, and Harley Davidson, enhancing brand reach and partnership value.