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Saghir Ahmed

Digital Marketing Specialist·Up work

Pakistan

Master's degree, Computer Science

 

Work experience

Total years of experience: 9 years, 5 months

Digital Marketing Specialist

March 2017 - Present

Up work

East New York, United States

March 2017 - Present

Customized digital marketing strategies for diverse clients, focusing on SEO, content marketing, and paid advertising.
Executed successful Google Ads and Facebook Ads campaigns, resulting in increased traffic and lead generation.
Conducted competitor analysis and market research to inform campaign direction and target audience segmentation.

Company industry:
IT Services
Job role:
Marketing and PR

Digital Marketing Strategist

March 2024 - September 2024

Alev Digital, Dallas, Texas, United States

Texas, United States

March 2024 - September 2024

Developed and executed comprehensive digital marketing strategies, integrating SEO, PPC, and social media tactics to enhance brand visibility.
Conducted in-depth keyword research and implemented on-page and off-page SEO strategies to improve search rankings.
Managed social media marketing campaigns, leading to a 30% increase in engagement across platforms.
Analyzed performance metrics using Google Analytics and SEMrush, providing actionable insights for optimizing campaigns.

Company industry:
Marketing
Job role:
Marketing and PR

Content Marketing Manager

November 2022 - January 2024

Divine Associates Ltd, Zehdenick, Germany

Germany

November 2022 - January 2024

Directed content marketing strategies, producing SEO-friendly content that aligned with target audience preferences.
Created and managed editorial calendars, ensuring consistent brand messaging across all digital channels.
Utilized Google Search Console and Analytics to track content performance and refine strategies.

Company industry:
Training & Education Center
Job role:
Accounting and Auditing

Digital Marketing Specialist

December 2022 - December 2023

Hukumat Networks Digital, Punjab, Pakistan

Rawalpindi, Pakistan

December 2022 - December 2023

Led digital marketing initiatives, including SEO, email marketing, and social media management, resulting in a 25% growth in organic traffic.
Optimized content for search engines and developed promotional campaigns for product launches.
Collaborated with cross-functional teams to integrate SEO practices into broader digital strategies, enhancing overall campaign performance.

Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Consultant

January 2022 - December 2022

Innovation Drives IT, Islamabad, Pakistan

Islamabad, Pakistan

January 2022 - December 2022

Developed and implemented end-to-end digital marketing campaigns, integrating SEO, PPC, and content marketing.
Improved website conversion rates through A/B testing and optimization of landing pages.
Provided training and guidance to internal teams on best digital practices and tools.

Company industry:
Marketing
Job role:
Marketing and PR

SEO Content Writer

January 2021 - December 2021

QMH TECH IT, Punjab, Pakistan

Rawalpindi, Pakistan

January 2021 - December 2021

Created and optimized SEO-driven content, including blog posts, website content, and product descriptions.
Integrated high-traffic keywords into content, which improved organic search performance and increased client engagement.
Collaborated with the marketing team to align content strategies with broader digital marketing campaigns.

Company industry:
Marketing
Job role:
Marketing and PR

Education

Preston Institute Of Management Sciences And Technology

May 2019

May 2019

Master's degree, Computer Science

Pakistan

GPA (point): 2.8 out of 4

GPA (point): 2.8 out of 4

Demonstrate a deep understanding of foundational computer science principles. Design, implement, and analyze complex computer systems. Apply advanced techniques in chosen specialized areas. Conduct independent research and evaluate scientific literature. Communicate technical concepts effectively and work collaboratively in a team environment.

Qaid E Azam University

May 2016

May 2016

Bachelor's degree, Computer Science

Pakistan

GPA (percentage): 50%

GPA (percentage): 50%

Understand and apply fundamental computer science principles. Design, implement, and test software systems. Analyze and solve complex computational problems. Communicate technical concepts effectively. Work collaboratively in team environments.

Skills

Auditing

Expert

Google Adwords

Expert

Social Media

Expert

Canvas

Expert

SEO

Expert

SEO

Expert

Html

Intermediate

Social Media

Intermediate

Digital Marketing

Expert

Wordpress

Intermediate

Ms Office

Expert

Languages

Urdu

Native Speaker

English

Intermediate

Trainings and Certifications

Certifications

Computer Application and Office Professional

May 2014

Digital Marketing

Feb 2019

Search Engine Optimization

Feb 2018

Hobbies and interests

Gardening