رانيا عبدالله

Lead development of AIbased workflows automating statistical indicator creation, reducing analysis time by 60% and accelerating policy delivery for 80+ government stakeholders.
• Oversaw implementation of automated QA pipelines, eliminating 200+ manual hours and improving data governance.
• Led organizational gap analysis and RACI restructuring, boosting team efficiency and solidifying accountability.
• Guided strategic foresight assessments on AI labourmarket exposure, informing multiyear economic modernization strategies.
• Strengthened NGO research capacity by redesigning survey systems, improving data accuracy by 25% and raising completion rates by 30%.
• Directed stakeholder workshops and qualitative research programs, improving program effectiveness by 20-40%.

Lead teams within the Income and Census Communications units
Managed employees, including interviews, staffing actions, performance assessments, workload, training, and
associated budgets.
Managed large projects for several government departments in response to the outcome of the Auditor
Generals report on tax credits and benefit access for vulnerable populations, by providing disaggregated
data to support in evidence-based decision-making.
Collaborated with stakeholders and partners on major contracts for research and community engagement
projects to deliver on various types of studies for government clients using open data and AI.
Oversaw a team of analysts coding, conducting quantitative analysis and vetting results using large
databases (census, labour force survey, open data) to draft papers, tables, presentations and fact-finding
exercises via R, SAS, Excel, ARCGIS and Gspec.
Sought business opportunities and partnerships with other departments for cost recovery programs.
Created research proposals, project management frameworks, agreements, costing workbooks, and
contracts for various government clients such as ESDC, Finance, HICC, CRA.
Collaborated with international partners to draft a guide on subjective poverty for the UNECE.
Adopted a vision and created a strategy to lead a multi-disciplinary team of 10-30 employees through the
census, managing respondent and media relations operations, dissemination campaigns, press conferences
and spokesperson interviews.
Guided the drafting and dissemination enumerators guidebooks, census respondents and spokespeople
Q&As, and respondent communications (responding to the public, sending secure access codes) based on
current events and operational needs.
Headed multiple working groups and managed strategic relationships with internal and external clients to
seek partnerships on optimization projects and respondent operations.
Lead the optimization of the census webform, efficiency of respondent operations through automation.
Promoted innovation through the development of an AI-powered chatbot for the census to automate
respondent communications and reduce resource needs.
Mobilized team members and improved productivity, resource allocation, and increased efficiency by
developing reporting and project management frameworks, working tools and processes, service standards,
and evaluation plans that measured progress and drove innovation.

Lead comprehensive research and communications initiatives for Canadas
national statistical agency, managing teams of 10-30 professionals with $1.5M
budget responsibility. Combine advanced statistical analysis with strategic
communications to deliver evidence-based insights supporting government
policy decisions.
Generated $2.3M in revenue through strategic research initiatives,
strengthening government research capabilities.
Developed AI-powered chatbot reducing manual processing by 60%, saving
over 1, 200 staff hours annually.
Enhanced data access for vulnerable populations, achieving 85% improvement
in community engagement.
Forged strategic partnerships with 8 government departments, creating
$800K in new research opportunities.
Orchestrated national census campaign reaching 38 million Canadians with
96% public awareness rate.
Increased digital engagement by 50% through strategic social media and
content marketing initiatives.
Led crisis communications during COVID-19 pandemic, maintaining 89%
public satisfaction rating.
Optimized census webform resulting in 60% increase in online completion
rates.
Executed media relations generating 500+ positive press mentions across
national outlets.
Grew social media following by 40% while maintaining engagement rates 20%
above industry average.

• Led deployment of Power Automate workflows and GPT-based agents, reducing
manual workload by 400+ hours annually and modernizing regulatory content
operations.
• Directed overhaul of 300+ Canada.ca regulatory pages, improving readability
by 45% and enhancing consumer comprehension nationwide.
• Strengthened governance and accountability across divisions, reducing approval
bottlenecks by 30% and improving delivery timelines.
• Oversaw CX/UX research and analytics, producing personas and journey maps
that increased digital engagement by 20%.

• Forged eight federal partnerships, generating $800K in new research revenue
and expanding national analytical capacity, turning small research projects in
multi-round contracts.
• Oversaw research on hard-to-reach populations, increasing representativeness
of national datasets by 15%.
• Directed development of an AI chatbot automating staff inquiries, reducing
manual workload by 60% and saving 1, 200+ staff hours annually.
• Optimized census operations to increase response efficiency by 20% for 38M
Canadians, managing a $1.5M budget
• Strengthened executive decision-making through advanced visualization tools,
improving stakeholder insight delivery by 35%.

Conducted comprehensive research on immigrant integration and
discrimination, developing evidence-based policy recommendations through
advanced statistical analysis and community engagement.
Conducted 6 major studies on immigrant integration patterns, enhancing
policy understanding across government agencies.
Developed innovative survey methodologies to measure discrimination in
settlement processes.
Led collaborative workshops with community stakeholders, generating
actionable insights for program enhancement.
Presented research findings at national conferences, advocating for policy
changes addressing integration barriers.
Created comprehensive interview analysis framework uncovering key trends
in newcomer experiences.

Research fellow with Metropolis/ACS & Canadian Arab Institute from Oct 2023 - January 2025: drafted, coded, and published various studies on the outcome of immigrants in Canada using quantitative, qualitative and mixed method research methods.
Freelance digital media manager from Sept 2005 - Jan 2024: Coordinated events, created content, images, videos, communications strategies. Managed websites, ad campaigns and social media accounts. Tracked KPIs and user behaviour from data analytics. Developed indicators to forecast restaurant digital trends and implemented business policies.
Part-time professor at Algonquin College from Sept 2008 - Nov 2011: Developed and delivered course material to college-level students. Administered and corrected assignments and exams.
Merchandising assistant at Giant Tiger Head Office, Urban Rags, and Buffalo Jeans Head Office from Jul 2003 Nov 2008: Conducted garment quality control and designed logos. Issued purchase orders and negotiated with suppliers.

Provided comprehensive digital marketing and research services to a diverse
client base, combining analytical expertise with creative campaign development.
Generated $1.1M in client revenue through targeted campaigns achieving 3:1
average ROI.
Built a social media following of 45, 000+ with engagement rates 20% above
industry average.
Increased client web traffic by 50% through comprehensive SEO/SEM
strategies.
Created video content generating 1M+ views across multiple platforms.
Launched successful PPC campaigns reducing cost-per-click by 20%.

Lead a team of communications advisors within the Consultations unit
Managed employees, including interviews, performance assessments, workload, and training.
Oversaw the development of engagement strategies, newsletters, and provision of training on the client resource
management system.
Lead the conceptualization and implementation of an online engagement platform, including providing
presentations, managing the contracting and content development phases.
Created business and project management processes to improve operational requirements for subscribers.
Conducting stakeholder mapping and managing strategic relationships with internal and external clients to seek
feedback on subscriber engagement.

Supervised communications team while developing digital engagement
strategies and conducting stakeholder analysis to improve program effectiveness
and public participation.
Launched online engagement platform generating 150% increase in user
participation rates.
Managed subscriber base of 100, 000+ with 82% retention rate through
targeted content strategy.
Developed comprehensive stakeholder mapping framework improving client
satisfaction by 38%.
Enhanced communication strategies through analysis of feedback from over
10, 000 participants.
Reduced response times by 35% via systematic user journey analysis and
process optimization.
Created newsletter program achieving 40% click-through rate across 5
editions.

• Negotiated digital engagement platform contract, saving $40K+ annually and
improving service delivery.
• Directed engagement strategies increasing participant interaction by 25% and
improving feedback quality.
• Strengthened user journey mapping, raising satisfaction scores by 20%.

Lead a team of communications advisors within the Census Communications section.
Managed 10 employees, including interviews, staffing, performance assessments, workload, training, and
associated budgets.
Guided the drafting and dissemination enumerators guidebooks, census respondents and spokespeople Q&As.
Headed multiple working groups and managed strategic relationships with internal and external clients to seek
partnerships on respondent operations.
Created an indicator that evaluated historical data using Google Ads and Trends to forecast future digital outlook
for the restaurant industry based on keyword searches.
Created project management and business process to improve operational requirements for respondents.

Led operational transition during COVID-19 pandemic while maintaining census
operations and developing newforecasting methodologies for enhanced
decision-making.
Maintained 95% team productivity during COVID-19 transition through
effective remote leadership.
Streamlined operational processes reducing project delivery time by 25%.
Developed forecasting model for restaurant industry digital trends achieving
78% accuracy.
Coordinated training sessions across 5 regions, empowering staff to adopt
best practices effectively.
Analyzed workflow data to identify bottlenecks, implementing targeted
interventions reducing turnaround times.

Lead engagement and public opinion research (POR) projects within the POR unit
Upheld integrity and respect while developing engagement and consultation strategies, Medium Term Planning
(MTP) report objectives and ensured authentic, evidence-based, non-partisan advice in the interest of Canadians,
committed deliverables to the public interest, and encouraged bilingualism and diversity in the products.
Achieved results by leading project teams delivering on drone policy outcomes for government.
Designed persona building, market research, stakeholder mapping, journey map, environmental and sentiment
analysis, concept tests, usability testing, and user research for control trials using data analytics for drone and
boat users.
Developed and provided training on marketing and engagement campaigns tracking and analysis using Google
Analytics and Ads, survey and textual data mining to determine effectiveness and public perception.
Lead the implementation and content management development of engagement and survey platforms, including
providing presentations.
Created online consultations and surveys, coded and conducted analysis for various internal clients related to
transport regulations to feed into boat and policy and communication objectives.
Developed random control trial test plans and applied behavioural analysis to improve compliance for
transportation regulations
Managed tradeshow booths to seek feedback from attendees.
Conducted POR contracts with large firms on boats, drones and oceans policies.
Created engagement guides and project management frameworks to improve operations for colleagues and
clients.

• Led analysis of drone-related media and survey data, improving campaign reach
by 20% and supporting regulatory modernization for 300K+ operators.
• Directed 1, 000+ participant consultations using RCTs, increasing evidence
quality by 30%.
• Established national market research framework, standardizing practices across
five divisions.

Combined communications expertise with research capabilities to develop
evidence-based regulatory policies, conducting comprehensive stakeholder
consultations and public opinion analysis.
Conducted in-depth policy analysis on drone regulations impacting over
15, 000 operators.
Managed drone policy consultation engaging 2, 500+ stakeholders with 89%
satisfaction rate.
Implemented rigorous A/B testing and randomized control trials leading to
35% increase in regulatory compliance.
Developed a comprehensive market research framework standardizing data
collection practices.
Orchestrated stakeholder consultations with 1, 000+ participants,
strengthening regulatory frameworks.

• Oversaw usability studies improving form completion rates by 15%.
• Directed modernization of quality assurance processes, reducing review time by
30% and improving publication accuracy.
• Strengthened operational efficiency by identifying bottlenecks, improving
resource allocation by 20%.
• Evaluated national benefit programs, enhancing service delivery for millions of
Canadians.

Developed and delivered a curriculum combining theoretical knowledge with
practical application, mentoring students in career development and industry
preparation.
Developed a comprehensive curriculum for 200+ students, achieving 94%
satisfaction rating.
Mentored 75+ students in portfolio development with 90%
employment/internship placement rate.
Increased student project success rates by 30% through innovative teaching
methodologies.
Revamped course materials leading to 15% increase in student retention
rates.

• Directed redesign of interactive workshops, improving student performance by
15%.
• Developed merchandising curriculum for 100+ students, achieving 85%
satisfaction.
• Mentored students, strengthening academic and career outcomes.

• Modernized inventory processes, reducing stock discrepancies by 20%.
• Managed $200K+ purchase orders, improving vendor delivery accuracy by 30%.
• Designed labelling and packaging increasing product visibility and sales by 10%.

Managed supplier relationships and inventory optimization while conducting market analysis to drive sales performance and operational efficiency.
Boosted sales by 30% through strategic product placement and market analysis.
Managed $200K+ purchase orders, negotiating 12.3% cost savings while maintaining quality standards.
Conducted quality assessments for 500+ garments, enhancing brand recognition by 19.8%.
Streamlined procurement processes reducing order errors by 25%.
Achieved 20% reduction in stockouts through proactive inventory planning.