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Rabih jalloul

Ecommerce Country Manager·BFL Group

Qatar

Master's degree, Marketing

 

Work experience

Total years of experience: 16 years, 6 months

Ecommerce Country Manager

February 2026 - Present

BFL Group

Doha, Qatar

February 2026 - Present

Regional P&L & Revenue Growth: Direct end-to-end P&L and operational strategy for digital commerce across the GCC (Qatar, UAE, Kuwait, Bahrain, Oman, Lebanon), driving a 35% YoY growth in GMV and increasing regional active customer acquisition by 28%.

Cross-Border Operations & Logistics: Oversee multi-country fulfillment strategies and 3PL/last-mile logistics networks across Doha and Dubai hubs, reducing cross-border transit times from 5 days to under 48 hours and improving fulfillment accuracy to 99.2%.

Omnichannel & Marketplace Expansion: Spearhead regional marketplace strategy and multi-brand presence, scaling digital catalog listings by 45% while optimizing conversion rates (+1.8% baseline CRO lift) across web and mobile app channels.

Customer Retention & Loyalty: Partner with regional marketing teams to launch localized campaigns and loyalty point integrations, lifting repeat purchase rates by 22% and driving a 30% boost in Customer Lifetime Value (LTV).

Company industry:
Retail & Wholesale
Job role:
Management

Ecommerce Manager

May 2017 - January 2026

Darwish Holding

Doha, Qatar

May 2017 - January 2026

• Target Outperformance: Consistently overachieved monthly online sales targets by an
average of 20%, leveraging strategic platform management and operational leadership to
drive sustained revenue growth.
• Performance Marketing: Developed and executed full-funnel digital campaigns (Paid
Search, Shopping, SEO, and Social) that optimized budget utilization.
• Market Intelligence: Conducted rigorous competitor analysis on pricing and sales trends,
ensuring the brand maintained a competitive edge and high market relevance within the
region.
• Data-Driven Decision Making: Delivered comprehensive daily, weekly, and monthly
performance reports across all categories and products to inform high-level strategic pivots.
• SEO & UX Strategy: Spearhead the e-commerce roadmap with a focus on SEO
functionality and high-conversion call to action (CTA) content integration.
• Full-Cycle Operations: Managed daily e-commerce functions, including campaign QA,
performance reporting, and cross-departmental coordination to ensure uninterrupted order
fulfillment and customer satisfaction.
• Team Management: Led the e-commerce and operational teams, translating complex
company objectives into actionable marketing plans and clear performance goals.

Company industry:
Retail & Wholesale
Job role:
Management

Customer Services Supervisor

March 2013 - February 2017

Majid Al Futtaim Properties

Beirut, Lebanon

March 2013 - February 2017

Operational Leadership: Managed and trained the customer service team to uphold
rigorous Service Excellence standards, consistently achieving a top-three ranking for the
Lebanon region. Quality Assurance: Attained an average 93% Mystery Shopper score by revising
operational procedures and implementing targeted staff guidance. Program Implementation: Orchestrated the end-to-end launch of the gift card program,
managing complex coordination between external stakeholders, internal departments, and
customer feedback loops. Top Talent Recognition: Awarded Star of the Year / Employee of the Year for three
consecutive years in recognition of exceptional performance and
contributions to the business. Regional Innovation: Selected to represent the team at the Innovation
Challenge in Dubai, successfully pitching a concept among thousands
international contenders.

Company industry:
Real Estate
Job role:
Administration

Travel Consultant

June 2012 - December 2012

Lena Tours and Travel

Beirut, Lebanon

June 2012 - December 2012

• Researched destinations, travel prices, customs, and reviews to provide tailored travel
options.
• Planned and organized travel arrangements, including booking tickets, reserving
accommodation, and organizing rental transportation.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Internship (F&B, Business Development, Operations)

October 2009 - June 2012

Le Gray

Beirut, Lebanon

October 2009 - June 2012

•Contacting potential clients to establish rapport and arrange meetings.
•Researching organizations and individuals to find new opportunities.
•Finding and developing new markets and improving sales.
•Attending conferences, meetings, and industry events.
•Training personnel and helping team members develop their skills.

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Education

American University of Science and Technology

June 2014

June 2014

Master's degree, Marketing

Lebanon

GPA (point): 3 out of 4

GPA (point): 3 out of 4

MBA

Skills

Customer Experience Improvement

Expert

Project Management

Expert

Strategy Development

Expert

Data Analysis

Expert

Digital Marketing

Expert

BUSINESS OBJECTIVES

Intermediate

USER EXPERIENCE UX

Intermediate

E COMMERCE

Intermediate

SALES

Intermediate

SEARCH ENGINE OPTIMIZATION

Intermediate

SOCIAL MEDIA ADVERTISING

Intermediate

ANALYTICAL THINKING

Intermediate

CROSS FUNCTIONAL COORDINATION

Intermediate

INTERPERSONAL COMMUNICATIONS

Intermediate

LEADERSHIP

Intermediate

MANAGEMENT

Intermediate

Problem Solving

Expert

Communication Skills

Expert

Team Management

Expert

Supervisory

Expert

Conflict Management

Expert

Customer Service

Expert

Time Management

Expert

Analysis

Expert

Guest Satisfaction

Expert

Professional Standards

Expert

MANAGERIAL ABILITIES

Expert

COPYWRITING

Intermediate

ANALYTICS

Intermediate

DIGITAL TRANSFORMATION

Intermediate

MARKETING

Intermediate

MERCHANDISING

Intermediate

OPERATIONS

Intermediate

PRICING STRATEGIES

Intermediate

PROFIT AND LOSS P&L MANAGEMENT

Intermediate

Microsoft Excel

Intermediate

Performance Marketing

Intermediate

Social profiles

Personal Website
Personal Website

Languages

Arabic

Expert

English

Expert

French

Beginner

Trainings and Certifications

Certifications

Real People Management

Customer Service Excellence

Advanced Leadership

Conflict Management

The Fundamentals of Digital Marketing (Google)

Google Digital Marketing & E-commerce Professional Certificate (Coursera)

The Fundamentals of Digital Marketing

Google Digital Marketing & E-commerce Professional Certificate (Coursera)

The Fundamentals of Digital Marketing

Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Assess for Success: Marketing Analytics and Measurement

Jul 2022

The Fundamentals of Digital Marketing

Apr 2021

Trainings

Supervisory Skills

Darwish Holding

Nov 2018

Conflict Management

Formatech

Sep 2015

Coaching for Success

Informa

Dec 2016

Advanced Leadership Skills

Formatech

Sep 2016

Real People Management

Trace

Nov 2016

Hobbies and interests

Walking
Reading
Marathon