Ibtihal AlHariri

Led digital marketing and brand communication initiatives across multiple subsidiaries operating in diverse sectors (B2B
focused).
Developed and executed content strategies that supported consistent social media growth and strengthened digital
brand presence.Developed and executed content strategies that supported consistent social media growth and
strengthened digital brand presence.
Adapted marketing strategies and content to align with different industry requirements, audiences, and business
objectives.
Ensured consistent brand positioning while tailoring messaging to sector-specific needs.
Coordinated with cross-functional and multi-entity stakeholders to deliver aligned and effective marketing outcomes.
Planned and executed digital campaigns (organic and paid) supporting growth across various business units.
Conducted A/B testing on digital campaign components to evaluate performance and optimize content, messaging, and
user engagement.

Supported digital marketing and brand communication initiatives across B2B environments.
Produced, edited, and optimized creative and technical content with a focus on SEO to improve online visibility.
Assisted in developing and executing marketing and digital campaign plans aligned with corporate objectives.
Developed content calendars and supported campaign planning and execution.
Produced bilingual (Arabic & English) content aligned with brand messaging.
Coordinated photo and visual content production for marketing and digital platforms.

Contract-Based Marketing Projects.
Delivered copywriting and content creation services for multiple brands across different sectors, including Bawakir
AlKhair, Quasar, and Luster.
Managed social media accounts and digital content calendars to ensure consistent brand presence.
Developed bilingual (Arabic & English) marketing content aligned with brand tone and business objectives.
Supported digital campaign execution and content optimization across various platforms.
Collaborated with clients to understand brand positioning and translate requirements into effective content solutions.
Adapted content strategies to suit different industries, target audiences, and communication goals.