oualid mahboubi

• Launch and scale owned e-commerce brands while providing strategic growth consulting for external brands
expanding into GCC markets.
• Design and optimize end-to-end COD funnels, improving confirmation rates and reducing logistics waste for
high-volume operations.
• Manage full-funnel media buying and localized customer acquisition for high-purchasing-power markets
across the Middle East.

Promoted from Digital Marketer to Manager/Team Lead. Led a team of media buyers and creatives while owning strategy and
execution for a portfolio of e-commerce clients.
• Team Leadership: Built, mentored, and managed a team of 4-6 media buyers and creative specialists;
established campaign QA processes, weekly performance reviews, and standard operating procedures that
reduced account errors by 40%.
• Budget & Performance: Architected and managed 100+ campaigns across Meta, Google, Snapchat, and
TikTok; controlled monthly media budgets scaling up to $200K, ensuring maximum ROI and strategic
allocation.
• Revenue Growth: Achieved a 90% increase in Return on Ad Spend (ROAS) within the first year by
restructuring targeting, creative testing frameworks, and bid strategies.
• Product Validation: Partnered directly with founders to validate products prior to scaling, minimizing launch
risk and maximizing profitability for new brand launches.
• GCC Expansion: Developed localized acquisition strategies for Middle Eastern markets (UAE, KSA, Qatar);
adapted ad creatives, landing pages, and marketing angles to regional consumer behaviors, resulting in
profitable COD funnel performance in high-competition, high-AOV markets.
• Operational Efficiency: Optimized Cash on Delivery (COD) funnels, improving order confirmation rates and
minimizing return-to-sender (RTS) rates to maximize realized revenue.