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Mona Hoballah, Partner and CEO

Mona Hoballah

Partner and CEO·Greenfield Company for Business and Economic Consulting W.L.L.

Kuwait

Bachelor's degree, Finance and Financial Institutions

Work experience

Total years of experience: 15 years, 6 months

Partner and CEO

June 2024 - Present

Greenfield Company for Business and Economic Consulting W.L.L.

Al Kuwait, Kuwait

June 2024 - Present

• Establishing the infrastructure of the company including legal, technical, financial, and commercial frameworks.
• Developing the corporate strategy focusing on five main areas of consultation: strategy and business development, project
management, compliance, ESG, and FinTech.
• Leading the deployment of resources through an online marketplace, as well as the implementation of assignments and
transactions.

Company industry:
Business Consultancy Services
Job role:
Consulting

Investment Manager – Investment / Strategy and Business Development

December 2015 - November 2023

Mabanee Company K.P.S.C (Alshaya Group)

Al Kuwait, Kuwait

December 2015 - November 2023

Projects Secured and/or Under Management:
• The Avenues Kuwait: Super-regional Mall and 2 Hotels over four phases with a total value of USD 2 Bn.
• Aventura (J3 City): PPP project as part of Kuwait’s Development Plan of 2030, with a total value of USD 0.5 Bn.
• Souk Sabah (S3 City): PPP project comprising of a regional traditional Souq and a hotel with a total value of USD 85 M.
• Jaber Al-Ahmad Causeway Sites Development Bid (JCB): PPP project spanning over 1.7 M sqm of land consisting of four sites (2 banks and 2 islands), comprising of a business hub, sports hub, entertainment hub, and hospitality and recreational facilities complimented by retail with a total value of USD 1 Bn.
• The Avenues Bahrain: Regional Mall and 2 Hotel over two phases with a total value of USD 0.4 Bn.
• The Avenues Riyadh: Mixed-use development with a total value of USD 4 Bn.
•The Avenues Khobar: Mixed-use development with a total value of USD 1.7 Bn.

Main Accomplishments:
• Led the formulation and execution of Development Strategy for major investment projects, resulting in significant portfolio growth increasing Assets Under Management by 2.4 times.
• Utilized a Powerhouse approach to manage and optimize a diverse investment portfolio with an average ROI of 12%, leading to an increased profit base by 20% over the last five years and an expected doubled growth with the completion of projects under construction.

Continued... see resume

Company industry:
Real Estate
Job role:
Finance and Investment

Senior Investments Analyst, Asset Management and Advisory Services / Investments

May 2014 - October 2015

United Real Estate Company K.S.C.C. (KIPCO Group)

Sharq, Kuwait

May 2014 - October 2015

• Managed, budgeted, maintained the cash flows, and assessed the performance of operating properties in Kuwait, Bahrain,
Oman, UAE, Egypt, Lebanon, UK, and USA of over USD 500 million value in value collectively.
• Conducted feasibility studies, prepared budgets, and evaluated under construction projects in Egypt, Jordan, Lebanon,
Oman, and Morocco of over USD 1 billion in value collectively.
• Assisted in the investment process of a USD 400 million worth project in Morocco from sourcing to completion.
• Assessed the feasibility of other investments in Cyprus, France, Qatar, and UAE.
• Evaluated and maintained records of land bank in the GCC.
• Managed, on behalf of URC, prepared and updated the Asset Allocation model, conducted due diligence, and assessed the
performance of KAMCO Real Estate Yield Fund, an income generating open ended real estate fund with USD 28 million
capital.
• Evaluated the performance of a portfolio of indirect investments of URC in real estate investment, real estate
development, and real estate services companies.
• Coordinated with third parties including consultants, financial advisors, property managers, facility managers, brokers,
and developers to ensure the establishment of a wide network for sourcing and exiting investments and effectively
managing existing assets.
• Made recommendations to the Investment Committee pertaining to the investment and disposal of certain assets, credit
strategies, and the selection of appropriate property and facilities managers.
• Reviewed periodic reports prepared by team analysts including Operating Properties Report, Land Bank Report, Loans
Report, Executive Report, and Companies Recommendations Report.

Company industry:
Real Estate
Job role:
Finance and Investment

Associate, Corporate Finance / Transaction and Restructuring

April 2011 - March 2014

KPMG Advisory W.L.L.

Sharq, Kuwait

April 2011 - March 2014

Countries of emphasis : Kuwait, Turkey, and the MENA region,

Sectors of emphasis : banking, investment, financial services, insurance, real estate and construction, cement, shipping and
transportation, manufacturing, automotive, food and beverage, hotels and hospitality services, retail, healthcare, education, ICT, telecommunications, energy, oil and gas, and government.

Transaction size range : USD 30 thousand - USD 1 billion

Continued ... see resume

Company industry:
Business Consultancy Services
Job role:
Consulting

Summer Intern, Asset Management / Research & Publications

June 2010 - July 2010

Global Investment House

Sharq, Kuwait

June 2010 - July 2010

• Assisted in the management of an Equity Fund and a Fixed-Income Funds.
• Prepared a report about GIH’s Asset Management Approach covering types of funds, investment strategies, fund manager selection, and rationale stock valuation and selection based on fundamental technical techniques.
• Calculated and updated market indices for GIH’s database.
• Prepared a research report on Micro, Small, and Medium Enterprises (MSMEs) in the GCC region.

Company industry:
Financial Services
Job role:
Finance and Investment

Founder and Member

October 2009 - May 2010

Financial Trading Center (FTC), College of Business Administration

Al Kuwait, Kuwait

October 2009 - May 2010

• Performed fundamental and technical analyses of stocks listed in Kuwait Stock Exchange and other global markets.
• Calculated daily and periodic price and weighted indices for the Kuwaiti market.
• Organized events and training courses to students and educators of Kuwait University on various subjects pertaining to
finance and trading tools (major sponsor: Citi Bank).
• Developed e-learning programs and continuously updated the FTC website with up-to-date financial data for students
and facultys use.

Company industry:
Training & Education Center
Job role:
Finance and Investment

Education

Kuwait University

January 2011

January 2011

Bachelor's degree, Finance and Financial Institutions

Kuwait

GPA (point): 3.93 out of 4

GPA (point): 3.93 out of 4

Distinction with Class Honors Main Achievements: • Financial Trading Center (FTC), College of Business Administration, Founder and Member Oct. 2009 – May 2010 • Small and Medium Business Development Paper, Case Study: replicated from Mexico to Dubai and Kuwait - KidZania. • Equity Investment Paper, Case Study: Investing in Kuwait Stock Exchange. • MIS A+

Institute Voltaire

June 2006

June 2006

Higher diploma, Langue Française

Kuwait

GPA (point): 15.29 out of 20

GPA (point): 15.29 out of 20

DELF A1 15.29 DELF A2 11.75

Skills

Valuation

Expert

Business Presentation

Expert

Report Writing

Expert

Financial Modeling

Expert

Corporate Finance

Expert

Asset Management

Expert

Asset Allocation

Expert

Investments

Expert

Portfolio Management

Expert

Due Diligence

Expert

Real Estate

Expert

PMO

Expert

Project Management

Expert

Capital Budgeting and Structuring

Expert

Strategic Planning

Expert

FINANCIAL MODELING

Intermediate

ASSET ALLOCATION

Intermediate

PORTFOLIO MANAGEMENT

Intermediate

LOANS

Expert

FEASIBILITY STUDIES

Expert

CASH FLOWS

Expert

CONSTRUCTION

Expert

DUE DILIGENCE

Expert

INVESTMENTS

Expert

REAL ESTATE

Expert

SOURCING

Expert

RESEARCH

Expert

Real Estate

Expert

Corporate Finance

Expert

Asset Management

Expert

Investments

Expert

PMO

Expert

Languages

Arabic

Expert

English

Expert

French

Intermediate

Trainings and Certifications

Certifications

Reuters 3000 Xtra – Certified

Finance, Investment, Trading, Technical Tools, Compliance

Corporate Governance Principles

Feb 2023

Reuters 3000 Xtra – Certified

Finance, Investment, Trading, Technical Tools, Compliance

Reuters 3000 XTRA

Dec 2010

Trainings

ESG (Environment, Social, and Governance)

ESG Kuwait

Sep 2023

Introduction to Brokerage and the Principles of Fund and Portfolio Management Seminar

Global Investment House

Dec 2010

IFRS

KPMG

May 2013

MS Office Advanced (Word, Excel, PPT, Access, Visio, SSPS)

Office of Students Training and Alumni, Kuwait University

Dec 2009

Global Behavioral Skills

KPMG

Dec 2011

Presentation and Communications Skills

KPMG

Dec 2011

Bloomberg

Bloomberg

Jul 2011

Navigating Reuters Advanced (Knowledge, Forex, and Reuters Power Plus Pro)

Thompson Reuters Market Academy

Nov 2010

Business Presentation

KPMG

Mar 2013

Navigating Reuters 3000 XTRA

Thompson Reuters Market Academy

Nov 2010

Microsoft Visio Advanced

New Horizon

Sep 2014

Quality of Work

KPMG

Aug 2012

Anti- Money Laundry and Fraud

Citi Bank

Mar 2010

Several (Seminars / Technical) related to Corporate Finance, Risk Management, IFRS, Bloomberg, etc

KPMG Advisory W.L.L.

Jul 2011

Tools of Islamic Finance

Islamic Economy Committee, Kuwait University

Mar 2010

Scientific Approaches for Problem Solving and Decision Making

Office of Students Training and Alumni, CBA, Kuwiat University

Dec 2009

Accounting on Investments

Office of Students Training and Alumni, CBA, Kuwait University

Dec 2009

Basics of Stock Analysis and Trading

Integrated Studies Institute

Jul 2010

CITI-Financial Market Trading Program

CITI Bank

Nov 2009

Small Project Management

Injaz Youth Program

Mar 2010

Recommendations

Tareq Anbousi

Jul 2025

Jul 2025

Chief Investment OfficerColleague

I am pleased to recommend Mona for any managerial/executive position specially in the investment, finance, and real estate fields. I had the privilege of working closely with Mona at KPMG in the Transactions and Restructuring team, where she distinguished herself as an outstanding professional and a natural leader. Mona is a hardworking and highly capable individual who combines exceptional technical expertise with strong managerial acumen. She consistently delivered high-quality work, demonstrating meticulous attention to detail in complex financial analyses and restructuring projects, while maintaining a strategic view of the broader business objectives. What truly sets Mona apart are her leadership and people management skills. She effectively led teams on demanding engagements, providing clear direction, motivating her colleagues, and fostering a collaborative and productive environment. Her ability to manage multiple priorities under tight deadlines, while maintaining the confidence and morale of her team, reflects her maturity and managerial competence. I have no doubt that Mona will excel in any managerial role she undertakes. She brings a rare combination of technical knowledge, leadership qualities, and professionalism that make her an invaluable addition to any team.

Hobbies and interests

Squash
Cooking
Travelling
Writing

Second Place English Writing - Nation Wide, 2003

Reading, Poetry, Music, Arts

French Embassy of Kuwait Actress / Artist – Annual Exhibition of Arts, 2003 – 2004

Drawing

First Place Award, Annual Exhibition of Arts, 2001