محمد سلامة

Im looking after the entire country operations as operations manager for Gissah Perfumes company in UAE

• Expanded company operations in the UAE, connected with mall leasing for additional locations.
• Organized and supervised store operations, allocated responsibilities, and ensured maximum performance.
• Monitored stock levels, managed purchases within budget, and addressed customer complaints.
• Conducted in-store promotional events, analyzed sales reports, and ensured compliance with health and safety
guidelines.

• Responsible of Monthly Brand Budget file
◦ A&P Management.
• Monitoring sell-in achievement and implementing corrective measures where necessary to achieve targets.
• Monitoring sell-out achievement and implementing correcting measure where necessary to achieve targets
Commercial & Operations responsibilities.
• Stock Management responsibilities including orders from the suppliers.
• Local Market Expertise including the exposure, animations plan and activities.
• Deployment of BAs within the retailers network and assigning the sellout target to achieve the
monthly BP.

• Managed Monthly Brand Budget, A&P, and sell-in/sell-out achievements for Niche Fragrance.
• Oversaw stock management, local market expertise, and deployment of BAs within the retailer network.
• Contributed to brand development and positioning, ensuring alignment with brand principles.

• Was responsible for MAMAS & PAPAS brand (M&P) in UAE, KSA, and Bahrain, and managed 135
staff across 14 stores.
• Led and managed the Saudization initiative in KSA stores including hiring Saudi women for stores.
• Managed to increase number of stores from 3 stores in 2012 across KSA to 9 stores in 2021.
• Maintained consistency across key areas of business, effectively managed KPIs including Sales
Business Plan achievement, and reduced operating costs to be in line with P&L indicators.
• Led the commercial drive across GCC region by opening successful profitable stores and closing loss
makers.
• Repositioned M&P brand footprint in UAE & KSA by increasing sales density and maintaining a
double-digit growth year on year (YOY).
• Participated in leasing agreement for new stores and some concession within the group deals

• Was responsible for MAMAS & PAPAS brand (M&P) in UAE and Kuwait and managed 69 staff across 6 stores.
• Closely monitored the Net Promoter Score (NPS) for M&P brand since 2017 and was responsible for the inner loop
and outer loop to drive customer experience forward.
• Was assigned Champion responsible for the customer experience in the brand across GCC.
• Achieved the highest sales density store for M&P outside UK.
• Ensured all Visual Merchandising Guidelines are implemented in line with market trends and host brand disciplines.
• Successfully deployed performance management simultaneously and introduced succession planning for talent.

as an Area Manager for Mamas & Papas UK brand within ATG since December 2010.
Looking after 8 stores in UAE, Kuwait and KSA, Reporting directly to the brand manager who is reported to the GM.

• Managed GAP flagship store in Dubai, with a total headcount of 46 employees.
• was the first person to be appointed as flagship store manager for GAP outside USA in GCC in 2007.
• Finished the first year with net sales of 43M vs Business plan of 38M.
• Was awarded the best commercial store manager in 2009.
• Developed excellent sales strategies, regional sales/marketing initiatives, and recommended, implemented, and
monitored appropriate customer plans.
• Analyzed sales figures and forecasted future sales volumes to maximize profits.
• Prepared and analyzed periodic sales reports of the store; managed all sales communication/ documentation and
reports submitting to the senior management to enable further decision-making.
• Established and communicated store goals/ results to staff, delegated workload, actively supported staff
development, and upheld cooperative policies to motivate staff thereby increasing efficiency.

It is one of the leading retail companies operating in 12 countries across the Middle East and beyond, with close to 7500 employees of 88 nationalities.

Inducted as Flagship Store Manager and charted a phenomenal growth curve to the post of Store Manager.

Designation Chronology:
• Jun 09 - Present: Senior- Store Manager - Marina Mall AUH
• Nov08 - Nov 09: Multi Stores Manager - BJC & Mercato Mall DXB
• Jan 07- Oct 08: Flagship Store Manager - Deira City Center DXB

Overall Responsibilities:
• Developing sales strategies, regional sales/marketing initiatives, recommending, implementing/monitoring appropriate customer plans. Improving profitability across stores through effective cost control.
• Analyzing sales figures & forecasting future sales volumes to maximize profits. Preparing & scrutinizing periodic sales reports of the store, managing all sales communication/ documentation & submitting reports of the same to the senior management to enable further decision-making.
• Facilitating a pleasant & hassle free experience for every customer, resolving customer complaints effectively within specified time frames, ensuring customer feed back is actively solicited & recorded, appropriately acted upon.
• Establishing & communicating store goals/ results to staffs, delegating workload, actively supporting staff development, uphold cooperative policies to motivate staffs thereby increasing efficiency.
• Performing inventory management, conducting daily stock checking and assuring availability of sufficient stock to support sales schedules.
• Monitoring store facilities & equipment to meet all regulations, developing regular maintenance schedules for all store facilities/ equipment, recommending replacements/ additions/ deletions of same in compliance with company policies
• Diligently followed guidelines and standards for visual presentation and store appearance, monitored various aspects like cleanliness, hygiene layout, visual displays etc.

Key Responsibilities:
• Developed and executed aggressive strategic sales/marketing plans targeting at capitalized existing client base to increased revenues/profitability, achieved desired targets with overall responsibility of the company.
• Set targets for team/ staff member, analyzed daily reports to monitor staff performance, ensure transactions are executed/ documented in alignment with organizational goals & objectives.
• Monitored competitor strategies, collated market intelligence and evolved plans to counter the same. Audited processes and available stock flows to submit detailed monthly reports on achieved and projected growth figures.
• Supervised overall appearance and presentation of the stores with main focus on merchandise displays, quality control. Utilized assets in the optimal way and safeguarded them from losses.
• Executed guide line pertaining to refund, exchange, DSSR communication with the brand team in compliance with company policies and procedures.
• Led the team by creating performance environment through effective coaching, recommended products to customers in response to their needs, resolved all customer queries to ensure overall customer satisfaction.

• Managed NEXT store in Dubai. With a total headcount of 16 employees.
• Led the opening of the first two stores of the brand in Dubai (Mall of Emirates) and Abu Dhabi (Marina Mall).
• Was awarded the highest sales growth in Ramadan in 2005.
• Managed to reduce stock shrinkage from 1.1% to 0.5% within one year.
• Developed 1 supervisor to store manager and promoted 2 staff to supervisory level within the brand.

Key Responsibilities:
• Generated revenues, maximized profit margins by identifying high potential sales opportunities and prioritizing them to drive sales/ revenues.
• Augmented customer base/ loyalty through innovative offers, maintained customer database & follow-up, ensured high levels of customer service and lucid communication.
• Collected customer feedback and market research, monitored customer preferences to determine focus of sales efforts, successfully resolved customer complaints regarding sales/service. Submitted periodic status reports to the senior management.
• Submitted periodic reports to management giving details of inventory, sales, accounts receivables/ payables, competitive market activities, facilities and maintenance. Reviewed outstanding customer reports including credit, complaints, and requests.
• Led the team members to achieve sales targets while maintaining superior customer service standards, without compromising on safety, hygiene and requisite infrastructure.
• Delivered the best service to customers as per the organizational standards and achieved set sales targets as per budget. Built on-going relationships with loyal customers and ensured their requirements are met.
• Organized staff trainings, updating them on new products, scheduled/ supervised orientation for new store employees, conducted performance appraisals and stimulated/developed positive morale to raise staff productivity levels.

• Was responsible for the Menswear department within DEBENHAMS stores in Riyadh.
• Was awarded the highest sales growth year on year in 2003 with +32% growth.
• Was responsible for training new Saudi joiners in the Department store.