محمد Dubbati

HAMMOUDEH FOOD INDUSTRIES CO. (one of Hammoudeh’s Group Companies)
FMCG (The leader Market of Dairy& Milk products in Jordan) 2002 - present.
Hammoudeh Food Industries Co. is considered as one of the leading manufacturing institutions in Jordan (1987), The company exports its products to various Arab markets. In Jordan the company operates the largest dairy product distribution fleet, consisting of 120 vehicles, covering 5000 of Outlets in the kingdom, production on daily basis more than 100 tons.

Marketing Manager 2009-still in position
- Excellent thinking strategically to achieve a long-term marketing objectives and goals.
- Handling Marketing Objectives and Marketing plans for new & existing Products.
- Develop effective Marketing tools and activities to achieve Sales.
- Brand Management, SWOT analysis, Creative ideas for launching new Products.
- Follow up Market trends & Competition.
- create very effective Loyalty Programs depend on Consumer's behavior & mentality.
- Media planning & direct buying through different media buying units.

Promotion & Branding Manager 2006-2008(2years)
- Responsible for the Marketing and the Advertising activities ensuring that all are within the right direction towards achieving the sales objectives for each brand
- Provides a comprehensive analysis of the total retail market and the segment where the brand is included as basis for the developmental plans for the products and for distribution expansions in markets.
- Creates yearly Advertising plan, allocating the budget to the different available ATL/BTL advertising tools, according to seasonality and manages the entire brand group of the company.

Group Brand Manager 2004-2006 (2years)
- Responsible for the development of the Marketing Plans of assigned brands and the conceptualization of brand strategies and tactical plans over a certain time frame - Conducts market research and analysis of necessary market information like market size, trends, prices, developments, competition, consumer profile and needs - Develops pricing schemes and strategies for the trade and consumers - Initiates the advertising activities for the brands and cascades this to the advertising agencies for execution. This includes the communication strategies (message and how to effectively deliver the message to the target audience).

Brand Manager 2002-2004 (2years)
- Executes development of new products or in the modification of existing products (regarding packaging sizes and designs, product forms, formulation, variants, flavors, etc…), with the coordination of the R&D Department of the company. - Develops trade and consumer promotions of the handled brands and products - Development of merchandising materials e.g. posters, shelf-talkers, danglers, wobblers, display stands, etc.

Preparing promotion campaign.
Marketing Projects Planning.
Projects Implementation.

Achievements:
- SADAFCO Com. (Majestique juice Launching Campaign)
- International Pepsi (Mountain Dew Launching Campaign)
- Jeddah Festival, The World Largest Kabsa (GUINESS RECORDS)
- RAUCH (LIPTON ICE TEA sampling Campaign….etc…

Responsible for the supervision of the Rep.,
Such as sales target, Reporting, Promotion activities.