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mastura ali

Senior Sales Executive·al diyafa hotel and catering supplies

United Arab Emirates

Bachelor's degree, hotel and Restaurant Management

 

Work experience

Total years of experience: 7 years, 9 months

Senior Sales Executive

September 2025 - Present

al diyafa hotel and catering supplies

Dubai, United Arab Emirates

September 2025 - Present

Company industry:
Catering, Food Service, & Restaurant

Key Account Manager

August 2024 - July 2026

Lorito Middle East LLC

Dubai, United Arab Emirates

August 2024 - July 2026

eo Managed B2B sales of chemical hygiene and cleaning solutions for hotels, restaurants,
industrial companies, and facility management clients.
eo Generated new business through cold calling, site visits, networking, and referrals.
eo Maintained and expanded relationships with key accounts.
eo Conducted product demonstrations and customer training.
eo Prepared quotations, negotiated contracts, and managed follow-up activities.
eo Maintained customer records and sales reports using ZOHO Books.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Senior Sales Executive

May 2021 - June 2024

Biotek Solutions LLC

Dubai, United Arab Emirates

May 2021 - June 2024

eo Developed new business within the HORECA and facility management sectors.
eo Promoted chemical hygiene products, cleaning solutions, paper products, and
consumables.
eo Conducted client visits, product demonstrations, and technical consultations.
eo Managed the sales process from prospecting to order completion.

Company industry:
Industrial Production
Job role:
Sales

Sales Executive

August 2018 - February 2021

Al Diyafa Hotel & Catering Supplies

Dubai, United Arab Emirates

August 2018 - February 2021

Sold hospitality equipment, kitchenware, buffet products, and catering supplies.
Identified new business opportunities through regular field visits.
Built strong relationships with procurement managers and decision-makers.
Monitored market trends and competitor activities.
Achieved monthly sales targets while ensuring customer satisfaction.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Education

Mindanao State University main campus

April 2025

April 2025

Bachelor's degree, hotel and Restaurant Management

Philippines

Mindanao State University

March 2010

March 2010

Bachelor's degree, Hotel and Restaurant Management

Philippines

Skills

BUSINESS DEVELOPMENT

Intermediate

BUSINESS TO BUSINESS

Intermediate

CHEMICAL HYGIENE

Intermediate

COLD CALLING

Intermediate

CUSTOMER RELATIONSHIP BUILDING

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

FACILITY MANAGEMENT

Intermediate

HOSPITALITY

Intermediate

LABOR LAW

Intermediate

SALES

Intermediate

Languages

English

Beginner

Tagalog

Beginner

Arabic

Beginner