Maria Carmela Bianca Zapata

Handling and coordinating social media accounts of Automotive, Health & Beauty, and Food &
Beverage clients.

Increased social media presence by up to 75% on key accounts such as: Cove Beach Dubai, The
Bungalow Dubai, Shiffa, DL.MD, Gargash Mercedes Benz, Gargash GAC Motor UAE.

Strategies: assisted marketing managers and creative directors in strategies by preparing and
providing marketing analysis. Delivered assistance in strategic plans for social media, content ideas,
and influencer campaigns. Curated content ideas in line with current market trends and are suitable
for each brand.

Generate more engagement, increase following, improve reach, and page views on client's social
media accounts.

Content Planning & Scheduling: collaborating with designers for the creation of monthly calendars
ahead of time in line with the monthly strategies, quarterly strategies and brand/CI guidelines
including curation of content and copywriting for social media accounts and scheduling on Hootsuite, Onlypult and Creator Studio.

Events: Social media coverage for clients events including: location shoots, live coverage on social
media accounts, capturing content for stories, and future content creation.

Influencer marketing: researched micro & macro influencers, approached them, negotiated rates and deliverables, contract creations and closing deals.

Coordinated with logistics where needed and followed-up. Collected insights and updated statistics and prepared campaign reports.

Paid media: worked closely with analysts for the selection of content for boosting/advertising.
Maintains community engagement and satisfaction by monitoring and evaluating allsocial media
pages and review sites; initiating improvements; building relationships withpreferred individuals or
influencers.

Community management: maintained community engagement including reactive and proactive
community management to increase overall social engagement. (Instagram, Twitter, Facebook,
Zomato, Tripadvisor, Hootsuite, Google My Business)

Proactive and reactive community management: answering all DM’s, forwardingenquiries to client’s
where relevant, liking, commenting and engaging with online community.

Research & Analysis: Research and analyse competitor socials and website - use analysis to
generate ideasfor our own content/strategy.

Maintain professional knowledge by tracking emerging trends in the marketing industry; reviewing professional publications etc.

Managing existing and potential client accounts and coordinating with online travel agencies (OTA)
such as TripAdvisor, Expedia, Booking.com and The Entertainer.

Continuously updating and optimising our online presence in line with company branding and policy.

Social media management and content planning - Facebook, Twitter, Instagram and LinkedIn.

Assistance in content creation in multiple channels; e-mail campaigns, SEO postings, PR and Social
Media.

Collaborating with designer for the creation of monthly calendars ahead of time in line with the
monthly strategies, quarterly strategies and brand/CI guidelines (including curation of content, Canva) and copywriting for social media accounts and scheduling on Hootsuite and Facebook.

Creating monthly reports by monitoring analytics on social media accounts in order to continuously
grow the company's brand and user engagement and then using the reports to create and implement marketing strategies to increase online sales agent figures.

Using sales and marketing knowledge to negotiate commission structures and promotions to increase
sales and profit.

Working closely with creatives on location shoots to be used for social media, brochures, etc as well as creating content to ensure smooth operations and consistent marketing strategies.

Community engagement including reactive and proactive community management to increase overall social engagement.

Conducting due diligence research/in-depth research for individuals and corporations to help grow their brand.

Use of Thomson Reuters and Lexis Nexis Diligence.
Extracting data from global compliance databases and public sources to identify emerging trends.

Creating and generating daily reports in accordance with the report ordered by clients.

Writing thorough and detailed reports based on the collected data.

Performs complex and confidential administrative and research support to the Project Manager.

Highest role of Sales Support/individual contributor.

Managing the Sales Team Leader’s clients accounts.

Ensuring that the client data base is correctly segmented for targeted marketing activities.

Communicating and coordinating with clients and insurance companies.

Maintain organisation of files and facilitate follow-ups and update clients on a timely manner

Attend to queries from existing and potential clients.

Provide alternative solutions and exceptional customer service to clients.

Generating and providing group quotations according to client requirements.

Communicating and coordinating with clients, and sales executives.

Supporting 3 sales executives and managing their clients’ accounts.

Maintaining organised documentation and filing system.

Providing excellent customer services to clients and support to sales executives particularly through very fast response time.

Solving problems related to payments, delays in the processing of application forms and any problems.

Processing applications and cancellations of client accounts.

Updating and monitoring of database and admins page on a daily basis.

Keeping clients updated about the status of their application and accounts.

Providing all details and paperwork needed in order to set up an insurance policy.