Khalil Abboud

Key Business Tasks
• Establish and maintain a firm and efficient relationship with the manufacturer’s regional office. • Developing and implementing strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services.
• Managing the sales, marketing & aftersales teams (over 55 total direct and indirect employees). • Directing all communication and negotiation with the manufacturer’s regional office (Target agreements, support levels, and aligning market strategies)
• Key stakeholder in developing AABC’s (Infiniti) mid-term and yearly business plans.
• Work on price positioning studies to align products with dynamic market demand and maintain competitive positioning and profitable margins - escalate risks to Nissan Motor Limited (NML).

• Key stakeholder in planning growth strategies for Infiniti, i.e., targeting retail and B2B channels. • Studying market share and trend analysis, pricing, marketing strategies & growth /decline patterns of products.
• Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions.
• Monitoring competitor products, sales, after-sales & marketing activities.
• Establishing and maintaining relationships with industry influencers and key strategic partners. • Guiding preparation of marketing activity reports and present to executive management.
• Sales forecasting activities and set performance goals accordingly.
• Staffing, training, and performance evaluations to develop and control sales, service, and marketing programs.
• Meeting with key clients and assisting the team to maintain good relationships.
• Analyzing and controlling expenditures of the division to conform to budgetary requirements. • Reviewing and analyzing sales performances against programs, quotes, and plans to determine effectiveness.
• Product research and development.

Founding member of Acura dealership in Kuwait Recruit and train the team to operate effectively and ensure the highest level of customer satisfaction.
Responsible for deploring all sales tools in full working condition product brochures and any further materials available.
Participate in developing the overall vision, mission and strategic direction in line with corporate strategy.
Establish KPI and monitor performance against targets.
Oversee marketing and advertising activities to ensure consistency with product line strategy.
Set yearly budget and insure the required profitability.
Analyze market, consumer, category and competition.

Implement new procedure for sales & administrative department. Create new price strategy for Retail and Fleet department. Expand the sales by increasing the sub-dealers network enabling us to generate more sales. Monitor the monthly vehicle margin departmental costs in order to improve profitability. Defining the annual sale forecast. Determining price schedules and discount rates. Launching In House Lease plan. Supervise and monitor the marketing activities and develop action plans to achieve targets. Planning, organizing, executing and participating in events and/or exhibitions. Monitoring clients’ data base and following up closely to create a sound and effective customer retention system. Manage Social Media marketing campaigns and day to day activities Work on exposure strategies related to marketing promotions, outdoor events and media campaigns.

Visiting potential customers to prospect for new business. Acting as a contact between the company and its existing and potential markets. Directs channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals. Handle all fleet, Corporate; Rent a Car, VIP, Government and Diplomatic (requests and purchases.) Estimating, selling and organizing pre-owned cars related to fleet. Decision making for all fleet sales related issues. NB: Exceeded the target in 2008 with 20% and 30% in year 2009.