Kashif Jabbar

Developing and maintaining multiple WordPress-based websites for various clients, ensuring responsiveness,
security, and SEO optimization.

Managing end-to-end digital marketing campaigns, including ad creation, targeting, performance tracking, and
budget optimization across major platforms like Facebook, Instagram, LinkedIn, and Google Ads.

Performing routine website maintenance tasks such as uptime monitoring, error checking, plugin and core
updates, database optimization, and cybersecurity measures.

Implementing advanced SEO strategies (technical SEO, content marketing, link building) leading to improved
search engine visibility for client websites.

Collaborating with clients to understand business needs, suggesting UI/UX improvements, and providing monthly performance and maintenance reports.

Managed day-to-day administrative operations, ensuring smooth coordination between different departments.
Maintained official documentation, records management, and correspondence in a highly organized and
confidential manner.

Supported admin-related activities, including personnel file management, leave processing, and
onboarding/offboarding processes.

Handled scheduling, meetings, event organization, and communication between internal teams and external
stakeholders.

Developed reports, presentations, and standard operating procedures to streamline administrative workflows.
Provided leadership support in managing team initiatives and implemented continuous improvements in office
operations.

Led the marketing department of a leading insurance brokerage firm, driving brand awareness and customer
acquisition strategies.

Developed and executed comprehensive marketing plans, including digital marketing, content marketing, and
traditional marketing efforts, tailored to the insurance industry.

Managed social media campaigns, SEO strategies, and Google Ads, resulting in significant growth in lead
generation and client engagement.

Oversaw the creation of marketing collateral such as brochures, proposals, newsletters, and website content
aligned with the companys brand voice and regulatory requirements.

Coordinated with insurance providers and internal sales teams to craft compelling promotional materials and
campaigns highlighting key insurance products and services.

Implemented client outreach programs, email marketing campaigns, and customer retention strategies to
enhance client relationships and increase repeat business.

Conducted market research and competitor analysis to refine product positioning and pricing strategies.
Monitored and analyzed marketing performance metrics, prepared detailed reports for senior management, and adjusted strategies based on data-driven insights.

Organized webinars, client seminars, and promotional events to build strong business relationships and market
presence.

Designed, developed, and maintained the official website DriveIceland.is using WordPress, enhancing overall
functionality and user experience.
Executed on-page and off-page SEO strategies, achieving higher website rankings and improving organic traffic.
Managed and optimized paid advertising campaigns across Facebook, Instagram, Google Ads, and other social
platforms, significantly increasing customer inquiries and bookings.
Conducted regular website maintenance, including uptime monitoring, plugin/theme updates, performance
optimization, security audits, and backup verifications.
Analyzed website traffic and marketing campaign performance using Google Analytics and other tools, generating
actionable insights for continuous improvement.
Developed engaging blog content and landing pages to support SEO and marketing initiatives.