Jasmina Katushevska

As **CEO of Concept Store Bagabond**, I am responsible for the overall business strategy, growth, and daily management of a premium retail concept specializing in unique fashion accessories, leather bags, wallets, eyewear, and lifestyle products.

My role combines **strategic leadership, business development, brand management, retail operations, and financial planning**. I oversee the complete business cycle—from identifying new brands and suppliers and negotiating commercial terms to defining the product portfolio, pricing strategy, marketing activities, and customer experience.

Key responsibilities include:

* Developing and executing the company’s usiness and growth strategy**
* Managing **retail operations** across multiple store locations
* Identifying, evaluating, and negotiating with nternational brands and suppliers**
* Managing product assortment, purchasing, pricing, margins, and inventory
* Monitoring **sales performance, profitability, costs, and key business KPIs**
* Developing the Bagabond brand positioning and overall **customer experience**
* Leading digital marketing, e-commerce, loyalty, and customer acquisition initiatives
* Managing relationships with shopping malls, landlords, suppliers, agencies, and other business partners
* Leading and coordinating employees and external partners
* Identifying new business opportunities, partnerships, and opportunities for expansion

Through this role, I have gained hands-on entrepreneurial experience in building and developing a retail business while combining **strategic decision-making with strong commercial and operational execution**.