هديل المازني

I’m was a part of the marketing team I participated in putting and executing the marketing plan for one of our next projects TowerTech 2007.
Searching online for Magazines Newspapers and Communicating with them.
Also PR Searching for PR agency and hire one.

• Led full operational planning and execution for Egyptian Pavilion including staff scheduling,
resource allocation, and daily visitor flow management.
• Implemented operational protocols improving visitor experience and compliance with Expo
association requirements.
• Coordinated with contractors and Expo officials to ensure timely delivery and smooth pavilion
operations.

• Directed end-to-end management of major events, including Saudi Games, Al Hisn Studios Gala
Dinner, Red Sea International Film Festival, and Michael Bublé concert.
• Managed budgets, procurement, and supplier relations ensuring on-time, on-budget project
delivery.
• Supervised cross-functional teams (logistics, production, installation) and ensured adherence to
HSE and sustainability standards.

• Launched and delivered inaugural Sports Expo Exhibition & Conference and Break Your Record
national sports initiative.
• Developed marketing & sponsorship strategies increasing attendance and partner engagement by
30%.
• Oversaw event budget, financial control, and cross-functional teams including marketing, design,
and operations.
• Led operational planning and pavilion participation for COP26 (Glasgow) and COP27 (Sharm
El-Sheikh), managing logistics, stakeholder engagement, and international delegations.

• Managed Dubai office and delivered 100, 000+ sqm of exhibitions, conferences, and fit-out
projects across GCC.
• Led design, construction, and operations for Egypt Pavilion at Expo 2020 Dubai - from concept to
9-month operations phase.
• Collaborated with Dubai government entities (PMO, FDI, SMEs) on multiple high-profile events.

United Group is one of the biggest players in the stand building sector in Egypt, who expanded also to Dubai and rising.

Marinating and maximizing number of square meters built per session. Providing complete solutions and services to meet client requirements and needs. Open new markets and new sectors to work with. Hiring new suppliers.

We start from design to implementation with complete services, for country pavilions and individual stands as well. Working all over the world, we work in Gulf, Europe mainly but we also worked in Africa, Asia and America.

I also had the pleasure to project manage events here in Egypt like, Food Africa and Suez Canal Extension opening ceremony among other projects,

• Directed international stand building and pavilion management projects across 5 continents,
ensuring timely delivery and budget adherence.
• Led global team in tender management, supplier coordination, and contract negotiation.

Aid to Artisans, Connecticut, USA

Aid to Artisans (ATA), an international nonprofit organization, is a recognized leader in economic development for the craft sector.

March 2010 till March 2013 Full Time, International Marketing Manager.


Responsibilities include:

1. Create and execute all local -below the line- marketing activities to meet funder-required benchmarks


2. Work with the headquarters marketing, designing and Production teams to facilitate design and product development workshops, as well as design consultant visits.
3. Conduct local and regional market research and network with international, regional and local buyers, in conjunction with ATA headquarters marketing team.
4. Organize local/regional craft and craft-related events in conjunction with NGO partners and artisans.
5. Supervise coordination of buyer visits in the region in conjunction with ATA headquarters marketing team.
6. Facilitate product design consultant assignments.
7. Designs prototype and production quality control.
8. Serve as point person for marketing Egyptian crafts in the international market
9. Present Egyptian handicrafts in international trade fairs.



Marketing Administration Responsibilities:

1. Follow-up on orders that may be written at the New York International Gift Fair - NYIGF and European shows such as Maison & Object, and any other buyer orders resulting from ATA marketing efforts. Oversee tracking of orders, payments to artisans and ensure quality control.
2. Supervise and review preparation of artisans’ orders and pricing from purchase orders received from buyers
3. Supervise communication with artisans and monitor production in relation to deadlines (artisan, exporter and buyer schedules).
4. Supervise preparation of local marketing events.
5. Supervise display of artisan products in the office.

Egyptian Exporters Association-Expolink, Cairo, Egypt

EEAs program objectives are to enhance Egypt Exporters competitive advantages, achieve positive country-of-origin position, and increase access to reliable market information.

April 2007 till March 2010 Full Time, Senior International Marketing Specialist, Engineering Sector, Home textile and Handicrafts

We are working extensively on three major aspects:

1- Private Sector Development (SME).
2- International marketing and export promotion.
3- Coordinating and participating in International Trade Fairs worldwide as a form of marketing and export promotion.

Key Responsibilities:

a. Design briefing, selecting and delivery of the pavilion.
b. Supervise on the construction, operation of the Egyptian pavilion.
c. Responsible for all the above the line and below the line activities and marketing of the Egyptian pavilion.
d. Work on all related presentation for exhibitors.
e. Directly deal with international trade fairs organizers, handling all agreements documentation.
f. Be present on site during the whole event for coordination.
g. Match making meeting between Egyptian exhibitors and International buyers.
h. Communicating with CROs Commercial Representing Offices, in case of any required information or problems with Egyptian exhibitors/companies.

A Family business I was customer Services & Accountant.

Pro International as an Exhibition Manager for Printology 2005 I was also covering the marketing for the international section and the site management for the exhibition.

I was hired in El Haddad Group as an Assistant Project Manager then I become a conferences coordinator and a Project manager, EL Haddad Group is a group of companies and associations specialized in organizing Exhibitions and conferences. a. World Wide Fairs as an Assistant Project Manager in CAITEX 2002 started the preparation from collecting data from different resources (internet, commercial attachés, chamber of commerce …etc), then the marketing and the arrangements for the exhibitions
And Head of Computer Department in 3ANOOTA the duration of this event were 45 days, dealing with direct consumer, I was responsible of a team contains of 15 persons, data entry and IT taking the requests from the consumer and at the end delivering a daily reports to the Bank and the Head of the Event.
b. Alex Fair as an Assistant Project Manager in Alex Auto Show.
c. UFI “the Global Association of the Exhibitions Industry” Africa / Middle East Chapter as a Coordinator for the chapter for 3 years in all the meetings and Coordinator for the UFI Congress on October 2003. I was also nominated to get training in the head quarter in Paris for 3 weeks before the Congress.
d. AUIEC “Arab Union for International Exhibitions & Conferences” as a Coordinator for the union for a year and half with all the meeting and general assemblies and also the organizers of 2 forums.
e. Assogypt as a Exhibition Manager of InterLeather, I handled the project form scratch starting from the deal with the Italian partner and ending with the exhibitions site management.

Part time jobs as a:
a. Telemarketing in Hilton Diamond Club, Show Time and Zoom Guide.
Offering the customers the services or products we provide and give him all details and facilities of the product, listing to any complains if there’s a one switch him to the person how cam help him

Started as a junior secretary for Dr. A. M. Seoudi (Chairman) and end it up as an Executive Secretary for the Commercial Department.
Telephone Operator, faxing, filing, mailing handling the in & out documents. Preparing data for the sales rep. and a personal assistant to the Commercial Department manager