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Gaurav Geetha Ramachandran

Global Capability & Site Operations Lead — Independent Quality Assurance (Meta Ads)·Genpact EMEA

United Arab Emirates

Master's degree, MBA

 

Work experience

Total years of experience: 13 years, 7 months

Global Capability & Site Operations Lead — Independent Quality Assurance (Meta Ads)

January 2025 - Present

Genpact EMEA

Bucharest, Romania

January 2025 - Present

- Lead global capability, site operations, and end-to-end delivery governance for Independent Quality Assurance (IQA) programs
across multiple vendors, regions, and international delivery environments.

- Delivered P&L for the year 2025-2026, optimizing cost-to-serve margins, vendor spend, and resource allocation to consistentlyexceed financial targets by 9% and drive sustainable business growth.

- Spearheaded the strategic setup, launch, and scale-up of IQA operations across Bucharest and global delivery sites, driving
workforce planning, hiring, training, process design, and full operationalization of business-critical programs.

- Enabled AI-powered audit transformation by leveraging transcript-driven insights to accelerate audit workflows, improve
stratified sample identification, and enhance quality opportunity detection for AoA teams.

- Oversee cross-site business performance and operational excellence, consistently delivering 90% accuracy while surpassing
client-defined precision, recall, and quality benchmarks.

Own enterprise-level operational KPIs, workforce planning, and governance frameworks, strengthening policy adherence, risk
mitigation, delivery stability, and high-performance execution from program inception.

Company industry:
Business Consultancy Services
Job role:
Consulting

Global Project Manager – Quality & Policy Operations (Trust & Safety)

January 2022 - August 2026

Genpact EMEA,

Bucharest, Romania

January 2022 - August 2026

Supported program-level financial performance, driving a ~6% positive impact on operating margins through strategic


capacity optimization, process enhancements, and superior quality output.
Directed large-scale multilingual Trust & Safety Quality operations across 11 languages, overseeing Annotations (40+ HC), Ads
Moderation (100+ HC), and Ad Labelling (120+ HC) programs while driving excellence in quality, policy compliance,
operational performance, and end-customer experience.
Led capability development and continuous improvement initiatives across approximately 200+ headcount, collaborating with
cross-functional stakeholders to successfully deliver 6 Lean Six Sigma and Data Green Belt projects that generated ~11%
quality improvement, ~32% process efficiency gains, and approximately $362K in measurable business impact.
Achieved >98% operational precision through root-cause-analysis-driven policy, product, and process enhancements, while
enabling >99% quality data generation to strengthen AI/ML model accuracy, scalability, and reliability.
Designed and deployed decision-tree frameworks for HITL transaction workflows, reducing handling effort and average
handling time (AHT) while improving review accuracy and consistency across complex moderation operations.
Enhanced governance frameworks, reporting rigor, and global stakeholder alignment, significantly improving program
consistency, execution discipline, and operational excellence across international Trust & Safety programs.

Company industry:
Business Consultancy Services

Project Manager / Assistant Manager – Quality, Policy & Capability Operations (Fintech)

July 2019 - August 2026

Genpact,

Hyderabad, India

July 2019 - August 2026

Led product-aligned fintech operations governance for approximately 360+ headcount across multi-site, 24x7, multilingual (11-



language) delivery environments supporting Merchant Support, Merchant KYC, and Live KYC programs.
Successfully enabled large-scale operational expansion from 25 to 360+ headcount by developing robust capability frameworks,
knowledge management systems, training infrastructure, and quality governance models to support customer-centric service
excellence.
Led automation-driven CX enhancements by implementing automated payment-flow response systems to reduce call volumes
and proactive KYC trigger mechanisms for merchant verification, driving a 7% increase in CSAT.
Collaborated closely with product and merchant payments teams on new product launches, payment flow design, and
dogfooding initiatives, leveraging frontline operational insights to drive product enhancements, process optimization, and
customer experience improvements.
Enhanced business intelligence and operational visibility by implementing performance dashboards and reporting frameworks
for training readiness, quality assurance, process effectiveness, and customer-impact metrics, contributing to approximately 22%
gains in operational efficiency and effectiveness.
Ensured uninterrupted business continuity during COVID-19 by successfully transitioning 100% of support operations to
alternate service channels while maintaining customer support quality and delivery standards.

Company industry:
IT Services

Quality, Policy & Compliance Lead – Ads Operations

July 2017 - August 2026

Genpact,

Hyderabad, India

July 2017 - August 2026

Spearheaded enterprise-scale quality, policy, and compliance governance for Ads operations supporting approximately 390+


headcount across multi-site, 24x7 service delivery covering ANZ, APAC, UK, and North American markets.
Implemented advanced proactive quality assurance (POWER) and operational compliance/risk frameworks (RISC), significantly
enhancing governance standards, service consistency, audit preparedness, and customer-impact management.
Drove measurable operational excellence, delivering approximately 8% process efficiency gains, 3% CSAT improvement, and
7% handling-efficiency enhancement through floor-level performance programs, AHT optimization, and targeted bottom
quartile manager development initiatives.
Reduced interquartile quality performance variance from approximately 6% to below 2%, substantially improving service
consistency, operational quality, policy adherence, and overall customer experience outcomes across teams.

Company industry:
IT Services

Business Compliance & Risk Auditor – Ads Operations

July 2016 - August 2026

Genpact,

Hyderabad, India

July 2016 - August 2026

Executed compliance, governance, and risk audits across large-scale Ads operations supporting 300+ headcount within multi


• site, 24x7 delivery environments spanning ANZ, APAC, UK, and North American markets.
Played a key role in developing and implementing the organizations first operational compliance and risk assessment
framework (RISC), establishing robust governance controls, audit protocols, and risk management mechanisms.
Identified operational gaps through comprehensive risk assessments and audit reviews, enabling targeted mitigation strategies
that improved business performance by approximately 8% over historical benchmarks.

Company industry:
IT Services

Quality & Capability Analyst – Digital Advertising Operations

February 2014 - August 2026

Genpact,

Hyderabad, India

February 2014 - August 2026

Led quality assurance, capability development, and new-hire training initiatives for Ads Support teams, successfully supporting



site expansion to 300+ headcount through structured onboarding, coaching, and performance frameworks.
Designed and delivered comprehensive Google Ads training programs covering ad formats, campaign optimization strategies,
policy compliance, and customer-centric service excellence, achieving over 95% training completion rates.
Enhanced operational quality by approximately 4% through transaction monitoring, knowledge assessments, targeted
retraining, and performance coaching focused on policy adherence and superior customer experience.

Company industry:
IT Services

Ad Operations Specialist – Digital Advertising Support

February 2013 - August 2026

Genpact,

Hyderabad, India

February 2013 - August 2026

Provided high-quality customer support for Google Ads Search and Display platforms, resolving campaign-related queries, policy

• compliance concerns, and account-level issues through phone, chat, and email channels.
Earned the prestigious Customer WOW Award for delivering exceptional service quality, superior customer satisfaction, and
outstanding support performance across global operations.
Developed strong foundational expertise in digital advertising operations, including campaign management, Google Ads policies,
performance optimization, and data-driven client support.

Company industry:
IT Services

Education

Manipal University

April 2028

April 2028

Master's degree, MBA

India

Jawaharlal Nehru Technological University Hyderabad

May 2012

May 2012

Bachelor's degree, Bachelor of Technology Computer Science Engineering

India

GPA (percentage): 72%

GPA (percentage): 72%

Completed Bachelor of Technology with a specialization in Computer Science / Software Engineering, building a strong foundation in technology, analytical thinking, systems understanding and structured problem-solving. This supports my career across digital operations, governance, quality, risk controls, platform integrity and technology-led business operations.

Skills

BUSINESS OPERATIONS

Expert

FINANCIAL TECHNOLOGY FINTECH

Intermediate

LEAN SIX SIGMA

Expert

GOOD GOVERNANCE

Expert

CUSTOMER EXPERIENCE STRATEGY CX

Expert

BUSINESS RISK MANAGEMENT

Expert

OPERATIONS

Expert

DIGITAL ADVERTISING

Expert

PRODUCT MANAGEMENT

Expert

RESULTS FOCUSED

Expert

COMPLIANCE REPORTING

Intermediate

CUSTOMER SERVICE

Intermediate

LEADERSHIP

Intermediate

OPERATIONAL EXCELLENCE

Intermediate

PROGRAM MANAGEMENT

Intermediate

QUALITY ASSURANCE

Intermediate

SERVICE DELIVERY FRAMEWORK

Intermediate

Social profiles

Languages

English

Native Speaker

Malayalam

Native Speaker

Trainings and Certifications

Certifications

Strategy

Data Green Belt Google Ads Certified Google Analytics Certified AI Governance and ISO 42001

Six Sigma Green Belt Managing Cross-Functional Collaboration as a Leader

Google Analytics Certification

Google AdWords Certified

Amazon Advertising Certification

Lean Six Sigma Yellow Belt

GreenBelt Certification (GB)

Data Green Belt

Agile Project Management Practitioner

Google Project Management - Foundations & Agile

Google AI Essentials

Agentic AI (Genpact)

Generative AI (Genpact)

AI Governance, ISO 42001 Readiness, GRC, Audit & Legal

Hobbies and interests

Traveling

I enjoy travel, cultural exploration, city walks, reading, painting and cooking; interests that keep me curious, creative and adaptable. My awards are mainly professional recognition for execution, operational excellence and customer experience, but the most meaningful recognition is a quiet note of thanks from the team.