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Farasat Ullah Beg, Director Operations

Farasat Ullah Beg

Director Operations·WOK BOYZ

United Arab Emirates

Bachelor's degree, Hotel & restaurant Management

Work experience

Total years of experience: 19 years, 8 months

Director Operations

April 2019 - Present

WOK BOYZ

Dubai, United Arab Emirates

April 2019 - Present

• Provide strategic leadership for multi-unit operations, franchise support, supply chain, business performance, and international growth initiatives across four countries.
• Built and developed high-performing leadership teams through structured training, coaching, succession planning, and performance management programs
• Direct overall operations, franchise support, supply chain, and business performance across UAE and international markets, supporting expansion into Oman, Ghana, and Canada.
• Developed and implemented franchise operating systems, compliance frameworks, training programs, and operational standards enabling international scalability.
• Supporting new store development, feasibility assessments, and concept positioning for international markets.
• Strengthened operational control through robust cost governance, including tight management of COGS, labor, and waste via data-driven reporting and audit mechanisms.
• Implemented performance monitoring systems with defined KPIs, regular site audits, and corrective action protocols to ensure consistency, accountability, and continuous improvement across all units.
• Delivering measurable cost efficiencies by reducing food and labor cost percentages while maintaining product quality and service standards across multiple markets.
• Reduced food costs by 11% and operating costs by 17% through standardized SOP implementation, procurement controls, and performance management systems.
• Maintained full P&L accountability, driving revenue growth, margin improvement, cost optimization, and EBITDA performance across all operating units.
• Achieved significant cost optimizations and revenue growth through strategic partnerships and marketing initiatives.
• Developed comprehensive franchise frameworks across multiple international markets.
• Established global & local supply chain logistics and procurement strategies.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Director of Operations

April 2019 - Present

WOK BOYZ-

Dubai, United Arab Emirates

April 2019 - Present

• Provide strategic leadership for multi-unit operations, franchise support, supply chain, business
performance, and international growth initiatives across four countries.
• Built and developed high-performing leadership teams through structured training, coaching,
succession planning, and performance management programs
• Direct overall operations, franchise support, supply chain, and business performance across UAE
and international markets, supporting expansion into Oman, Ghana, and Canada.
• Developed and implemented franchise operating systems, compliance frameworks, training
programs, and operational standards enabling international scalability.
• Supporting new store development, feasibility assessments, and concept positioning for
international markets.
• Strengthened operational control through robust cost governance, including tight management
of COGS, labor, and waste via data-driven reporting and audit mechanisms.
• Implemented performance monitoring systems with defined KPIs, regular site audits, and
corrective action protocols to ensure consistency, accountability, and continuous improvement
across all units.
• Delivering measurable cost efficiencies by reducing food and labor cost percentages while
maintaining product quality and service standards across multiple markets.
• Reduced food costs by 11% and operating costs by 17% through standardized SOP
implementation, procurement controls, and performance management systems.
• Maintained full P&L accountability, driving revenue growth, margin improvement, cost
optimization, and EBITDA performance across all operating units.
• Achieved significant cost optimizations and revenue growth through strategic partnerships and
marketing initiatives.
• Developed comprehensive franchise frameworks across multiple international markets.
• Established global & local supply chain logistics and procurement strategies.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Director of Operations

January 2019 - Present

WOK BOYZ

Dubai, United Arab Emirates

January 2019 - Present

• Leading UAE operations and global franchise development,
transforming operations into a successful franchise model.
• Leading brand operations and development in GCC, Ghana- Africa,
Muscat- Oman & Ontario- Canada
• Achieved significant cost optimizations and revenue growth through
strategic partnerships and marketing initiatives.
• Developed comprehensive franchise frameworks across multiple
international markets.

Company industry:
Catering, Food Service, & Restaurant

Director Of Operations

January 2015 - Present

ZAD Modern LLC

Jeddah , Saudi Arabia

January 2015 - Present

Managing the business of 3 brands in KSA

Company industry:
Hospitality & Accomodation
Job role:
Management

Director of Operations

December 2009 - June 2026

Marble Slab Creamery, Great American Cookies, Freshens Smoothies, Café Delifrance

December 2009 - June 2026

• Directed multi-country operations across KSA, UAE, and Oman for four international franchise
brands, leading operational performance, franchise compliance, new store openings, and
business expansion initiatives.
• Managed franchise agreements, rebranding initiatives, and ERP implementations.
• Developed and executed business expansion strategies across different regional markets.

Job role:
Management

Head of Operations

March 2016 - November 2018

Slices - Real Food For You,

Dubai, United Arab Emirates

March 2016 - November 2018

• Directed operations across 17 school dining facilities, retail cafés, and cloud kitchen concepts
with annual revenues exceeding AED 20 million.
• Successfully implemented cost-saving initiatives resulting in a 16% reduction in operational costs.
• Implemented HACCP and food safety systems across all operating units and central production
facilities, strengthening compliance and quality assurance.

Company industry:
Hospitality & Accomodation

Director of Operations

December 2009 - January 2016

Marble Slab Creamery, Great American Cookies, Freshens Smoothies,

Muscat, Oman

December 2009 - January 2016

• Oversaw operations in KSA, Dubai, and Oman, achieving substantial
growth and operational efficiencies.
• Managed franchise agreements, rebranding initiatives, and ERP
implementations.
• Developed and executed business expansion strategies across
different regional markets.

Company industry:
Hospitality & Accomodation

Regional Manager

January 2006 - January 2009

Baskin Robbins Ice Creams (Graviss Hospitality)

India

January 2006 - January 2009

• Led cross-functional teams across Business Development, Operations, Marketing, IT, and Area
Management, driving network growth and franchise performance nationwide.
• Expanded the store network from 54 to 111 locations, delivering 45% system growth while
maintaining brand standards and operational excellence.
• Achieved the highest mystery audit scores across the Indian network and improved franchise fee
collections to 180% of target through stronger franchise engagement and compliance programs.

Job role:
Management

Education

IHM Meerut

April 1999

April 1999

Bachelor's degree, Hotel & restaurant Management

India

Institute of Hotel Management Catering Technology and Applied Nutrition

January 1999

January 1999

Bachelor's degree, Hotel Management

India

Institute of Hotel Management Catering Technology and Applied Nutrition

January 1999

January 1999

Bachelor's degree, Hospitality And Hotel Management

India

Skills

Restaurants Management
Expert
Restaurants Management
Expert
Franchise Development
Expert
Franchise Development
Expert
Multi store operations
Expert
Multi store operations
Expert
Business development
Expert
Business development
Expert
Cloud Kitchen
Expert
Cloud Kitchen
Expert
SOP
Expert
SOP
Expert
People Management
Expert
People Management
Expert
Supply chain Management
Expert
Supply chain Management
Expert
P&L
Expert
P&L
Expert
Restaurants Management
Expert
Restaurants Management
Expert
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
FRANCHISING
Intermediate
FRANCHISING
Intermediate
COMPUTER SYSTEMS
Intermediate
COMPUTER SYSTEMS
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY
Intermediate
LEADERSHIP DEVELOPMENT
Intermediate
LEADERSHIP DEVELOPMENT
Intermediate
OPERATING SYSTEMS
Intermediate
OPERATING SYSTEMS
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SUPPLY CHAIN OPTIMIZATION
Intermediate
SUPPLY CHAIN OPTIMIZATION
Intermediate
TEAM BUILDING
Intermediate
TEAM BUILDING
Intermediate