Farasat Ullah Beg

• Provide strategic leadership for multi-unit operations, franchise support, supply chain, business performance, and international growth initiatives across four countries.
• Built and developed high-performing leadership teams through structured training, coaching, succession planning, and performance management programs
• Direct overall operations, franchise support, supply chain, and business performance across UAE and international markets, supporting expansion into Oman, Ghana, and Canada.
• Developed and implemented franchise operating systems, compliance frameworks, training programs, and operational standards enabling international scalability.
• Supporting new store development, feasibility assessments, and concept positioning for international markets.
• Strengthened operational control through robust cost governance, including tight management of COGS, labor, and waste via data-driven reporting and audit mechanisms.
• Implemented performance monitoring systems with defined KPIs, regular site audits, and corrective action protocols to ensure consistency, accountability, and continuous improvement across all units.
• Delivering measurable cost efficiencies by reducing food and labor cost percentages while maintaining product quality and service standards across multiple markets.
• Reduced food costs by 11% and operating costs by 17% through standardized SOP implementation, procurement controls, and performance management systems.
• Maintained full P&L accountability, driving revenue growth, margin improvement, cost optimization, and EBITDA performance across all operating units.
• Achieved significant cost optimizations and revenue growth through strategic partnerships and marketing initiatives.
• Developed comprehensive franchise frameworks across multiple international markets.
• Established global & local supply chain logistics and procurement strategies.

• Provide strategic leadership for multi-unit operations, franchise support, supply chain, business
performance, and international growth initiatives across four countries.
• Built and developed high-performing leadership teams through structured training, coaching,
succession planning, and performance management programs
• Direct overall operations, franchise support, supply chain, and business performance across UAE
and international markets, supporting expansion into Oman, Ghana, and Canada.
• Developed and implemented franchise operating systems, compliance frameworks, training
programs, and operational standards enabling international scalability.
• Supporting new store development, feasibility assessments, and concept positioning for
international markets.
• Strengthened operational control through robust cost governance, including tight management
of COGS, labor, and waste via data-driven reporting and audit mechanisms.
• Implemented performance monitoring systems with defined KPIs, regular site audits, and
corrective action protocols to ensure consistency, accountability, and continuous improvement
across all units.
• Delivering measurable cost efficiencies by reducing food and labor cost percentages while
maintaining product quality and service standards across multiple markets.
• Reduced food costs by 11% and operating costs by 17% through standardized SOP
implementation, procurement controls, and performance management systems.
• Maintained full P&L accountability, driving revenue growth, margin improvement, cost
optimization, and EBITDA performance across all operating units.
• Achieved significant cost optimizations and revenue growth through strategic partnerships and
marketing initiatives.
• Developed comprehensive franchise frameworks across multiple international markets.
• Established global & local supply chain logistics and procurement strategies.

• Leading UAE operations and global franchise development,
transforming operations into a successful franchise model.
• Leading brand operations and development in GCC, Ghana- Africa,
Muscat- Oman & Ontario- Canada
• Achieved significant cost optimizations and revenue growth through
strategic partnerships and marketing initiatives.
• Developed comprehensive franchise frameworks across multiple
international markets.

Managing the business of 3 brands in KSA

• Directed multi-country operations across KSA, UAE, and Oman for four international franchise
brands, leading operational performance, franchise compliance, new store openings, and
business expansion initiatives.
• Managed franchise agreements, rebranding initiatives, and ERP implementations.
• Developed and executed business expansion strategies across different regional markets.

• Directed operations across 17 school dining facilities, retail cafés, and cloud kitchen concepts
with annual revenues exceeding AED 20 million.
• Successfully implemented cost-saving initiatives resulting in a 16% reduction in operational costs.
• Implemented HACCP and food safety systems across all operating units and central production
facilities, strengthening compliance and quality assurance.

• Oversaw operations in KSA, Dubai, and Oman, achieving substantial
growth and operational efficiencies.
• Managed franchise agreements, rebranding initiatives, and ERP
implementations.
• Developed and executed business expansion strategies across
different regional markets.

• Led cross-functional teams across Business Development, Operations, Marketing, IT, and Area
Management, driving network growth and franchise performance nationwide.
• Expanded the store network from 54 to 111 locations, delivering 45% system growth while
maintaining brand standards and operational excellence.
• Achieved the highest mystery audit scores across the Indian network and improved franchise fee
collections to 180% of target through stronger franchise engagement and compliance programs.