Farah El Sheikh Taha

• Identify and source top talent for client organizations in the Gulf area
• Utilize various channels, including job portals, social media, and professional networks, to build a robust candidate pipeline

• Leading proposal development for Creoshifts digital solutions, translating client requirements into scopes, commercial terms,
and delivery plans, resulting in awarded projects with high-profile clients (e.g., Narins Beauty, Commercial Bank of Dubai, BIAC,
Ferronato, Naqua, Submiods..etc)
• Preparing Service Level Agreements (SLAs) and NDAs across service offerings to support deal closure and project kickoff
• Driving Shopify outbound sales by qualifying prospects through StoreLeads and personalizing email outreach based on
industry, platform usage, and decision-maker role to align the most suitable Shopify solution (support bundles, migration,
development, mobile apps, or performance marketing).
• Leading Shopify inbound sales efforts by conducting discovery calls with inbound leads, introducing the company, identifying
business challenges, and recommending the most suitable solution prior to proposal development
• Managing SEO and copywriting projects by conducting technical and content SEO audits to establish baselines, coordinating
copywriters, translators, and developers on optimization efforts, and presenting progress and outcomes to clients.
• Representing Shopvert at regional industry events such as Seamless Dubai, engaging with potential partners and exploring
collaborations that add value to existing services and joint project opportunities.
• Monitoring and supporting Shopverts Shopify Partner certification progression (Select, Plus, Premier, Platinum) to maintain
competitive positioning within the MENA market.

• Sourced top talent for Gulf-based clients through job portals, social media, and professional networks
• Conducted soft skills training for corporate teams in Saudi Arabia and Lebanon and offered CV writing services

• Leading the entire HR function for Creoshifts global team, including Recruitment and Selection, Training and Development, Policies and Procedures, Performance Management, Administration, Compensation and Benefits, Team and Community Engagement
• Managing digital solution projects in the UAE and Saudi Arabia for major clients like: The Commercial Bank of Dubai, Hanzo Films, BIAC...etc.
• Leading high-impact business development efforts, including e-registrations, pitches and proposals, searching for suitable RFPs, and establishing a top-tier, commission-based sales team globally
• Secured projects totaling $75, 000 over 7 months: $50, 000 with a major UAE bank, $15, 000 with an educational institution in Kuwait, and $10, 000 with a business consulting firm in Saudi Arabia.
• Coordinating CreoHub, Creoshifts community engagement initiative designed to bridge the gap between knowledge and experience for students, career shifters, and fresh graduates, and connecting them with expert mentors within the team. The program covers a diverse range of fields (Frontend, Backend, Full stack development, UI/UX, Animation, and Enterprise Operations)
• Transforming CreoHub from an internship to a community engagement initiative and an upcoming training and development program
• Driving R&D for CreoHubs monetization for sustainability under large investors and future development as a premier training program under a specialized field
• Establishing CreoshiftAcademy for team and client training. The academy aims to provide accredited certification, badges, and upskilling opportunities, with a focus on specific specialties
• Introducing a comprehensive performance management system grounded in the Management by Objectives (MBO) methodology, featuring an annual Performance Management Procedure and team orientation at each cycles commencement
• Aligning the system with updated job descriptions, key performance indicators, yearly competencies, major achievements, training needs, and performance goals for a cohesive and strategic approach
• Handling the employment process, including workforce planning, writing job descriptions/job specifications, posting jobs, determining talent sourcing methods, maintaining a talent pool of qualified potential candidates, implementing recruitment and selection procedures. Additionally, acquiring, deploying, and retaining talent
• Initiating and managing People Analytics, utilizing data, dashboards, and reports for team understanding and decision-making
• Overseeing HR administration, leave requisition processes, and disciplinary measures, while actively contributing to top management meetings and strategic decision-making
• Conducting ongoing research on labor laws and creating and implementing company policies accordingly
• Scheduling virtual coffee calls and enjoying life! :)

• Leading the entire HR function for Creoshifts global team, including Recruitment and Selection, Training and Development,
Policies and Procedures, Performance Management, Administration, Compensation and Benefits, Team and Community
Engagement
• Managing the employment process, including workforce planning, writing job descriptions/job specifications, posting jobs,
determining talent sourcing methods, maintaining a talent pool of qualified potential candidates, implementing recruitment
and selection procedures. Also, acquiring, onboarding, and retaining talent
• Conducting employer and recruitment sessions at universities in Lebanon and the UAE, such as AUB, LAU, AUS, and others
• Leading a performance management system grounded in the Management by Objectives (MBO) methodology, featuring an
annual Performance Management Procedure and team orientation at each cycles commencement
• Establishing Creoshift Academy for team and client training, aiming to provide accredited certifications, badges, and upskilling
opportunities, with a focus on soft and technical skills
• Managing People Analytics, utilizing data, dashboards, and reports to track various aspects including performance, satisfaction,
attendance, demographics, and skills
• Conducting ongoing research on labor laws and creating and implementing company policies accordingly

• Collaborated with the board of directors on strategies for HR, finance, logistics, project management, and client relations
• Managed the administration, management, and financial coordination of AI projects with clients such as Synlab and DW Akademie
• Developed and implemented HR strategies for a global virtual team, including retention and engagement in hybrid and remote environments
• Designed and maintained an online portal to update administrative and HR requests
• Managed team records for full-time, part-time, contract, intern, and consultant positions
• Created and updated the HR Policies and Procedures manual
• Led the recruitment process, including workforce planning, job descriptions, job postings, and candidate selection
• Developed and executed onboarding, training, and development programs based on performance appraisals and
organizational goals
• Established a performance management system with clear methods, scoring, and tools
• Prepared monthly HR analytics reports for strategic decision-making
• Scheduling virtual coffee calls and enjoying life! :)

• Collaborated with the board of directors to develop and implement HR, finance, logistics, project management, and client
relations strategies
• Managed administration, coordination, and financial oversight of AI for Good projects for clients such as Synlab and DW
Akademie
• Designed and executed HR strategies for a global virtual team, focusing on retention, engagement, and performance
management in hybrid and remote environments
• Led the end-to-end recruitment process, including workforce planning, job posts, candidate selection, onboarding, and
retention, while maintaining team records across various employment types
• Developed and implemented training, development programs, and HR policies, while compiling monthly HR analytics reports
to optimize decision-making and ensure compliance with labor laws

• Managed recruitment and selection, conducted new hire orientations, updated policies and procedures, handled performance
appraisals, designed training programs, and maintained records
• Delivered eight employability workshops for youth focusing on practical job skills such as resume writing, interview preparation,
and personal branding

• Maintained employee information/databases documented, easily reachable, and ensured confidentiality
• Managed the recruitment process, which includes workforce planning, writing job descriptions/job specifications, sourcing talent, recruiting and selecting, acquiring, deploying, and retaining talent
• Implemented a performance appraisal system, prepared PA reports, and trained staff on the method, questions, and process
• Oversaw career development procedures, the benefits program, resignations, handovers, leaves, warnings, and terminations in coordination with the Executive Director
• Implemented an effective system to track attendance and leaves
• Ensured a continuous investment in insurance programs, and the implementation of all health and safety procedures to protect human resources at the NGO
• Followed up on all conflicts which occur between the NGO and employees, and maintained confidentiality
• Updated the policies and procedures manual yearly

• Conducted two employability training sessions for nursing students covering resume writing, cover letters, personal branding,
interview skills, and job search tools, while organizing group activities to enhance engagement and practical application of skills

• Led the coordination of Humanitarian Aid projects, including the Beirut Blast (funded by MCC and CFGB), LHF (funded by
OCHA), and Syrian Crisis (funded by MCC), in collaboration with the project coordinator
• Managed the monthly humanitarian aid distribution of food vouchers, food parcels, hygiene kits, comforters, and other
essential supplies across diverse areas in Lebanon
• Prepared monthly and quarterly reports to donors and management, ensuring accurate tracking and documentation of project
progress, impact, success stories...etc.
• Led and trained a team of 2 project associates and 5 project assistants, while managing communications with area committees
and municipalities

• Conducted six employability training sessions for undergraduates covering resume writing, cover letters, personal branding,
interview skills, and job search tools, while organizing group activities to enhance engagement and practical application of skills

• Conducted academic research on various Management and Human Resources topics, exploring the interaction of multiple
variables, in collaboration with instructors at the Business Management School
• Delivered administrative support to the Business Management School, including designing exam questions, proctoring exams,
and grading assessments