باسم اسكندر

• Led the planning, development, and control of marketing strategies and objectives to
drive category growth and market share.
• Spearheaded digital marketing initiatives, including social media campaigns and content
optimization, to enhance customer engagement and website traffic.
• Managed comprehensive product portfolio, including developing and updating product
monographs and ensuring market readiness.
• Trained and developed field force on medical, product, and competitor knowledge,
enhancing selling skills.
• Developed and executed marketing plans, promotional strategies, and budget
management to achieve sales goals.
• Acted as a key liaison between sales, manufacturing, and business development
departments, fostering collaborative efforts.

• Successfully launched 25 products across diverse therapeutic areas, many achieving
market leadership.
• Drove re-launch initiatives for multiple products, transforming them into market
leaders within their respective therapeutic areas.
• Managed comprehensive product lifecycles and marketing strategies for key
portfolios, ensuring sustained growth.

• Managed strategic marketing for key product lines, consistently exceeding sales
targets.
• Developed and implemented effective market penetration strategies, contributing
to significant portfolio expansion.

• Executed marketing plans and promotional activities for assigned pharmaceutical
products.
• Conducted in-depth market research and competitive analysis to identify growth
opportunities.

Responsible for Cairo & Giza areas

Responsible for the promotion of:
Anticough products, cosmetics, hair care products, toothpaste & loozenges.

Responsible for the promotion of:
Maxipime (Antibiotic) - Ultracef (Antibiotic) - Hiconcil (Antibiotic) - Velosef Hiconcil (Antibiotic) - Capoten (Antihypertensive) - Capozide (Antihypertensive) - Kenacort (Injectable Corticosteroid) - Efferalgan (Paracetamol) - UPSA C (Vit. C)

Worked in All Reyadh Area - Elkharg - Sakaka & Arar

Responsible for the promotion of:
Claritine (Antihistaminic) - Clarinase (for Common Cold) - Diprofos (Injectable Corticosteroid) - Viarex (Inhaler) & Topical Derma products; Elocon - Perderm - Lotriderm - Triderm - Quadriderm - Garamycin (Topical Corticosteroid + Antibiotic + Antifugal)

Responsible for the promotion of:
Cefobid (Antibiotic) - Zithromax (Antibiotic) - Diflucan (Antifungal) - Feldene (NSAID)