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Asad Ather , Sales And Marketing Specialist
Asad Ather , Sales And Marketing Specialist

Asad Ather

Sales And Marketing Specialist·Dabur Pakistan,

Saudi Arabia

Master's degree, Logistics & Materials Management

 

Work experience

Total years of experience: 9 years, 1 months

Sales And Marketing Specialist

January 2022 - January 2026

Dabur Pakistan,

Karachi, Pakistan

January 2022 - January 2026

•Managed assigned territory operations, ensuring achievement of primary and secondary sales targets

•Handled and developed 6 distributors, improving coverage and market penetration

•Led and coordinated with 10 field sales representatives to execute daily sales activities

•Ensured product availability and visibility across retail outlets in General Trade and Modern Trade

•Conducted regular market visits to monitor competitor activity, pricing, and promotions

•Executed trade promotions, schemes, and in-store visibility campaigns to drive sales growth

•Monitored distributor KPIs including sales performance, stock levels, and collection efficiency

•Identified new business opportunities and onboarded distributors to expand territory reach

•Collaborated with supply chain to ensure efficient stock replenishment and demand planning

•Prepared territory-wise sales reports and presented insights to management
Company industry:
FMCG

Sales and Marketing Key Account

October 2020 - January 2022

Hilal Care Pvt Ltd,

Karachi, Pakistan

October 2020 - January 2022

Managed territory sales across General Trade (GT) and Modern Trade (MT/LMT), ensuring
achievement of monthly targets
Handled key accounts including LMT customers, building strong relationships with buyers and
store management
Ensured product availability, shelfvisibility, and listing compliance across modern trade outlets
Executed trade promotions and in-store visibility activities to drive secondary sales growth
Coordinated with distributors for order execution, stock replenishment, and coverage expansion
Monitored stock levels at key accounts and ensured timely replenishment to avoid stock-outs
Conducted regular market visits to track competitor activity and improve in-store execution
Company industry:
FMCG

Sales Operations Officer

January 2020 - October 2020

Sami Pharma,

Karachi, Pakistan

January 2020 - October 2020

Processed monthly physician sample orders and promotional material dispatches to nationwide
sales teams, maintaining proper documentation and delivery tracking.
Coordinated stock availability for export orders and ensured compliance with export
documentation and processing requirements.
Conducted monthly stock reconciliations and collaborated with warehousing for variance analysis
and adjustments.
Handled credit note issuance for product returns or billing discrepancies, supporting finance in
maintaining clean accounts.
Ensured timely processing and dispatch of promotional campaigns, contributing to sales visibility
and brand promotion.
Streamlined the order fulfillment process through SAP, improving overall efficiency and reducing
order errors.
Company industry:
Pharmaceutical Manufacturing

Sales Operations Officer

February 2017 - December 2019

Shangrila Pvt Ltd,

Karachi, Pakistan

February 2017 - December 2019

Verified and processed daily customer orders, ensuring correct pricing, SKU validation, and
coordination with warehouse and logistics for timely delivery.
Maintained and updated SKU pricing and article codes across systems to reflect accurate product
data and sales margins.
Managed customer payment recording for USC and CSD, and supported Key Account team in
resolving pending payment queries.
Monitored monthly sales targets, generating territory and customer-level reports for management
review.
Regularly followed up with the sales team for missing delivery challans and supported smooth
GRN postings.
Reported primary sales trends to senior leadership, contributing to forecasting and planning exercises.
Company industry:
FMCG
Job role:
Sales

Management Trainee Officer – Sales Support

January 2017 - January 2017

Shangrila Pvt Ltd,

Karachi, Pakistan

January 2017 - January 2017

Company industry:
FMCG

Education

University of Karachi

January 2019

January 2019

Master's degree, Logistics & Materials Management

Pakistan

Iqra University

January 2016

January 2016

Bachelor's degree, Business Administration

Pakistan

Iqra University

January 2016

January 2016

Bachelor's degree, Business Administration & Management

Pakistan

Skills

Sales Analytics

Expert

Microsoft Excel

Expert

Sales Team Management

Expert

Order Fulfillment

Expert

SAP

Expert

communication

Expert

sales team support

Expert

excel

Intermediate

Sales Analysis

Intermediate

order Management

Intermediate

Merchandising

Intermediate

SAP

Beginner

Retail

Intermediate

Operation

Intermediate

Customer Service

Intermediate

Microsoft Office

Intermediate

Management

Intermediate

Project Management

Intermediate

Administration

Intermediate

Sales

Intermediate

Marketing

Intermediate

Microsoft Excel

Intermediate

BUSINESS ADMINISTRATION

Intermediate

ACCOUNT RECONCILIATION

Intermediate

CROSS FUNCTIONAL COORDINATION

Intermediate

LOGISTICS MANAGEMENT

Intermediate

MASTER OF BUSINESS ADMINISTRATION MBA

Intermediate

MATERIALS MANAGEMENT

Intermediate

ORDER PROCESSING

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

DETAIL ORIENTED

Intermediate

E COMMERCE

Intermediate

INVENTORY CONTROL

Intermediate

INVENTORY MANAGEMENT

Intermediate

PROCESS IMPROVEMENT

Intermediate

SALES OPERATIONS

Intermediate

SAP SALES AND DISTRIBUTION

Intermediate

STOCK MANAGEMENT

Intermediate

Languages

English

Expert

Urdu

Beginner

Hindi

Beginner

Trainings and Certifications

Certifications

Saudi driving licence

CertificateOfCompletion_Sales Operations Foundations by the Sales Management Association and LinkedI

linkedin

Mar 2026

Certificate Of Completion_Learning SAP Sales and Distribution SD Module

linkedin

Feb 2026

Hobbies and interests

cricket