Amal Parkar

Leading end-to-end execution of multi-channel marketing campaigns,
focusing on driving growth across direct digital channels (website &
mobile).
Owned and managed the complete content calendar for CRM initiatives,
including push notifications and email marketing, ensuring timely,
relevant, and segmented communication aligned with key business
goals.
Scaled the WhatsApp marketing channel from 100 to 30, 000+
subscribers, driving engagement and conversion through personalized,
timely messaging.
Planned and executed performance-driven SEM campaigns (Google Ads,
etc.) to optimize acquisition, engagement, and conversion metrics.
Collaborating cross-functionally with creative, product, and analytics
teams to align messaging, optimize user journeys, and maximize ROI
across campaigns.
Coordinating closely with external ad agency from campaign briefing to
reviewing media plans, to ensure alignment with brand and growth
objectives.
Played a key role in growing direct traffic and user retention through
strategic content planning and targeted messaging.
Briefed in-house designers, overseeing the creative development
process and ensuring timely delivery of high-performing assets across
channels.
Contributing significantly to the growth of direct traffic, retention, and
user engagement through precise campaign targeting and content
planning.

Working on all post sales reports for cargo at Jazeera Airways.
Responsible to prepare cargo capacity utilization report to update on current space utilization.

1. Working on post sales reports for Cargo at Jazeera Airways.
2. Closely working with the Cargo manager by assisting in preparing the Cargo sales budget,
administration work, monthly reports, and yearly report for the company.
3. Educate both internal and external stakeholders about cargo.
4. Collaborate with the appropriate team members to assess and recommend solutions that support
company organizational needs.

Key Performance:
• End to end management of the company client accounts.
• Management of company’s overall communication online, brand messaging and positioning.
• Run regular social promotions and digital campaigns and track their success.
• Educate both internal and external stakeholders about the product feature and benefits.
• Collaborate with the appropriate team members to assess and recommend marketing techniques that support company organizational needs.
• Participate as a member of senior management team in establishing the company’s overall marketing plan, and to ensure the objectives are achieved, risks are managed appropriately and the organization’s resources are used responsibly.

• Providing account management support of client budgets of approx $5m gross per annum.
• Managing major promotional campaigns from initial post sale through to end of campaign for international advertisers.
• This role requires me to interact with Southeast Asia market agencies & advertisers by managing online digital campaigns primarily focused in Singapore.
• Executing digital display and audience campaigns across the Oath network with precision to ensure maximum ROI for the advertiser.
• Communicating with the media agency on a regular basis about ongoing campaign performances, optimizations and delivering supportive material for the ones in the pipeline.
• Successfully executed exclusive rich media formats for Malaysia, India & Singapore.
• Guiding clients through tracking and creative specification requirements pre-campaign launch.
• Monitoring credits, delivery, analyzing reports and providing insights/ feedback are also a key part of my role.
• Ensuring that the client goal is achieved and re-books ultimately increasing spend.
• Identifying, implementing and communicating new processes if required.
• Facilitating the finance processes by assisting the clients in any invoicing/ payments related queries.
• Focusing on client retention, growth, renewal, and client satisfaction.

Client: MTS INDIA

Key Performance
• Executed brand communication on digital and integrated marketing activities for MTS India, a telecom company operating in 9 circles.
• Managed digital execution involving websites, social platforms and mobile, resulting in timely delivery of projects.
• Maintained and updated MTS India website and managed the physical aspect of all campaigns such as materials and resources.
• Delegation of work and monitoring of team member’s day to day development activities for the client (Team of 3). To ensure work is undertaken as per the Service Level Agreement signed with the client and no deviations occur from the same.
• This also includes generation of status reports on a monthly basis.
• Co-ordinated with the media and social media agencies for campaign deliveries.
• Worked closely with these agencies on website launches and updates.
• Established implementation standards and coordinated with the resources to ensure that metrics were implemented properly across MTS India website.

Special Projects
• My Account - Responsible for getting the entire section re-designed as per the brand guidelines.
• 3GPLUS Website - Worked on a single page scroll website for the 3GPLUS product launch.
• MTS Shop - Re-designed and successfully launched eComm store, MTS Shop.
• MTS Internet Baby - Was completely responsible for all creative deliveries across all media platforms. This video was trending on all social media platforms.

Job Profile: Client Servicing

Clients: Fiat Group Automobiles India Pvt. Ltd., Cygnus Diamond Jewellery and HSBC

Key Performance:
 Developed and managed digital marketing for Fiat India and Cygnus Diamond Jewellery.
 Responsible for all client communications, conflict resolution, and compliance on client deliverables.
 Managing online brand and product campaigns to raise brand awareness.
 Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
 To delineate and execute marketing plans for web marketing collaterals such as the corporate landing page and web campaigns for Fiat India and Cygnus Diamond Jewellery.

Job Profile: Client Servicing
Client: Volkswagen
Key Performance
• Co-ordinated with all the dealers of Volkswagen across India.
• Responsible for reaching out to them to create a CMS based website.
• Acquired all the necessary information from the dealers and handled the back end (CMS) operations for uploading the content on the websites.
• Worked closely with the internal IT team for the website launch.