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Amal Parkar, Digital Marketing Specialist

Amal Parkar

Digital Marketing Specialist·Jazeera Airways

Kuwait

Master's degree, PGDBM - Marketing

Work experience

Total years of experience: 13 years, 9 months

Digital Marketing Specialist

December 2024 - Present

Jazeera Airways

Al Kuwait, Kuwait

December 2024 - Present

Leading end-to-end execution of multi-channel marketing campaigns,
focusing on driving growth across direct digital channels (website &
mobile).
Owned and managed the complete content calendar for CRM initiatives,
including push notifications and email marketing, ensuring timely,
relevant, and segmented communication aligned with key business
goals.
Scaled the WhatsApp marketing channel from 100 to 30, 000+
subscribers, driving engagement and conversion through personalized,
timely messaging.
Planned and executed performance-driven SEM campaigns (Google Ads,
etc.) to optimize acquisition, engagement, and conversion metrics.
Collaborating cross-functionally with creative, product, and analytics
teams to align messaging, optimize user journeys, and maximize ROI
across campaigns.
Coordinating closely with external ad agency from campaign briefing to
reviewing media plans, to ensure alignment with brand and growth
objectives.
Played a key role in growing direct traffic and user retention through
strategic content planning and targeted messaging.
Briefed in-house designers, overseeing the creative development
process and ensuring timely delivery of high-performing assets across
channels.
Contributing significantly to the growth of direct traffic, retention, and
user engagement through precise campaign targeting and content
planning.

Company industry:
Airlines
Job role:
Marketing and PR

Cargo Agent

July 2024 - Present

ABDA Group for Jazeera Airways

Al Kuwait, Kuwait

July 2024 - Present

Working on all post sales reports for cargo at Jazeera Airways.
Responsible to prepare cargo capacity utilization report to update on current space utilization.

Company industry:
Airlines
Job role:
Administration

Cargo Admin Support

April 2022 - Present

Jazeera Airways

Al Kuwait, Kuwait

April 2022 - Present

1. Working on post sales reports for Cargo at Jazeera Airways.
2. Closely working with the Cargo manager by assisting in preparing the Cargo sales budget,
administration work, monthly reports, and yearly report for the company.
3. Educate both internal and external stakeholders about cargo.
4. Collaborate with the appropriate team members to assess and recommend solutions that support
company organizational needs.

Company industry:
Airlines
Job role:
Administration

Account Manager - Advertising

December 2019 - March 2022

MyU - Learning Communication

Al Kuwait, Kuwait

December 2019 - March 2022

Key Performance:
• End to end management of the company client accounts.
• Management of company’s overall communication online, brand messaging and positioning.
• Run regular social promotions and digital campaigns and track their success.
• Educate both internal and external stakeholders about the product feature and benefits.
• Collaborate with the appropriate team members to assess and recommend marketing techniques that support company organizational needs.
• Participate as a member of senior management team in establishing the company’s overall marketing plan, and to ensure the objectives are achieved, risks are managed appropriately and the organization’s resources are used responsibly.

Company industry:
Advertising
Job role:
Marketing and PR

Client Services Manager, Advertising Operations

November 2014 - April 2019

Verizon Media/ Yahoo!

Mumbai, India

November 2014 - April 2019

• Providing account management support of client budgets of approx $5m gross per annum.
• Managing major promotional campaigns from initial post sale through to end of campaign for international advertisers.
• This role requires me to interact with Southeast Asia market agencies & advertisers by managing online digital campaigns primarily focused in Singapore.
• Executing digital display and audience campaigns across the Oath network with precision to ensure maximum ROI for the advertiser.
• Communicating with the media agency on a regular basis about ongoing campaign performances, optimizations and delivering supportive material for the ones in the pipeline.
• Successfully executed exclusive rich media formats for Malaysia, India & Singapore.
• Guiding clients through tracking and creative specification requirements pre-campaign launch.
• Monitoring credits, delivery, analyzing reports and providing insights/ feedback are also a key part of my role.
• Ensuring that the client goal is achieved and re-books ultimately increasing spend.
• Identifying, implementing and communicating new processes if required.
• Facilitating the finance processes by assisting the clients in any invoicing/ payments related queries.
• Focusing on client retention, growth, renewal, and client satisfaction.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Creative Partner - Digital

March 2013 - March 2014

Creativeland Asia Pvt. Ltd.

Mumbai, India

March 2013 - March 2014

Client: MTS INDIA

Key Performance
• Executed brand communication on digital and integrated marketing activities for MTS India, a telecom company operating in 9 circles.
• Managed digital execution involving websites, social platforms and mobile, resulting in timely delivery of projects.
• Maintained and updated MTS India website and managed the physical aspect of all campaigns such as materials and resources.
• Delegation of work and monitoring of team member’s day to day development activities for the client (Team of 3). To ensure work is undertaken as per the Service Level Agreement signed with the client and no deviations occur from the same.
• This also includes generation of status reports on a monthly basis.
• Co-ordinated with the media and social media agencies for campaign deliveries.
• Worked closely with these agencies on website launches and updates.
• Established implementation standards and coordinated with the resources to ensure that metrics were implemented properly across MTS India website.

Special Projects
• My Account - Responsible for getting the entire section re-designed as per the brand guidelines.
• 3GPLUS Website - Worked on a single page scroll website for the 3GPLUS product launch.
• MTS Shop - Re-designed and successfully launched eComm store, MTS Shop.
• MTS Internet Baby - Was completely responsible for all creative deliveries across all media platforms. This video was trending on all social media platforms.

Company industry:
Advertising
Job role:
Marketing and PR

Senior Account Executive

October 2011 - April 2013

Ideatelabs Digital Agency

Mumbai, India

October 2011 - April 2013

Job Profile: Client Servicing

Clients: Fiat Group Automobiles India Pvt. Ltd., Cygnus Diamond Jewellery and HSBC

Key Performance:
 Developed and managed digital marketing for Fiat India and Cygnus Diamond Jewellery.
 Responsible for all client communications, conflict resolution, and compliance on client deliverables.
 Managing online brand and product campaigns to raise brand awareness.
 Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
 To delineate and execute marketing plans for web marketing collaterals such as the corporate landing page and web campaigns for Fiat India and Cygnus Diamond Jewellery.

Company industry:
Advertising
Job role:
Marketing and PR

Client Relationship Management Trainee

July 2011 - October 2011

Grey Worldwide

Mumbai, India

July 2011 - October 2011

Job Profile: Client Servicing
Client: Volkswagen
Key Performance
• Co-ordinated with all the dealers of Volkswagen across India.
• Responsible for reaching out to them to create a CMS based website.
• Acquired all the necessary information from the dealers and handled the back end (CMS) operations for uploading the content on the websites.
• Worked closely with the internal IT team for the website launch.

Company industry:
Advertising
Job role:
Marketing and PR

Education

Rizvi Management Institute

April 2011

April 2011

Master's degree, PGDBM - Marketing

India

University of Mumbai

April 2009

April 2009

Bachelor's degree, Finance

India

GPA (percentage): 61%

GPA (percentage): 61%

Skills

Key Account Management
Expert
Key Account Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Online Advertising
Expert
Online Advertising
Expert
Marketing
Expert
Marketing
Expert
Account Management
Expert
Account Management
Expert
Teamwork
Expert
Teamwork
Expert
Communication
Expert
Communication
Expert
CAPACITY UTILIZATION
Expert
CAPACITY UTILIZATION
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
HYPERTEXT MARKUP LANGUAGE (HTML)
Expert
HYPERTEXT MARKUP LANGUAGE (HTML)
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SALES
Expert
SALES
Expert
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BOOKING (RESOURCE PLANNING SOFTWARE)
Intermediate
BOOKING (RESOURCE PLANNING SOFTWARE)
Intermediate
CLIENT SERVICES
Intermediate
CLIENT SERVICES
Intermediate
Marketing
Expert
Marketing
Expert
Online Advertising
Expert
Online Advertising
Expert
Key Account Management
Expert
Key Account Management
Expert

Languages

English
Expert
Hindi
Expert
Marathi
Expert
Arabic
Beginner

Training and Certifications

Certifications
BrightRoll DSP
Feb 2017 - May 2018
BrightRoll DSP Advanced Certification
Jul 2017 - Jul 2018
Google Ads Display Certification
Sep 2020 - Sep 2021