Ali Diab

As an Operations Specialist, my main responsibility was to ensure the store runs smoothly every day while driving sales.

My key responsibilities were:
1. Sales & KPI Management: Track daily sales, conversion, ATV, and UPT. Coach the team to hit targets.
2. Stock & Inventory: Manage stock levels, do replenishment, process deliveries, and maintain 98%+ stock accuracy.
3. Team Leadership: Train new staff, create schedules, and ensure high customer service standards on the floor.
4. Visual & Operations: Ensure VM standards are followed and the store is always customer-ready.

My key achievements:
1. Increased store conversion by 12% in 6 months through daily coaching and floor engagement.
2. Improved UPT by 0.8 by implementing cross-selling and add-on training.
3. Reduced stock loss by 15% by tightening receiving and stock count procedures.
4. Consistently ranked in the top 3 stores in the region for customer service scores.

As an Assistant Store Manager, I supported the Store Manager in running a high-volume store while taking full ownership of operations and team leadership in their absence.

Key Responsibilities:
1. Leadership & Team Management: Led, coached, and motivated a team of 10-12 Sales Associates. Created schedules, conducted trainings, and drove performance to achieve KPIs.
2. Business & KPI Ownership: Took full responsibility of the store during manager off-days. Owned daily sales, conversion, ATV, UPT and ensured targets were met through active floor management.
3. Store Operations: Managed inventory, deliveries, cash handling, and VM standards. Maintained 98% stock accuracy and ensured full audit compliance.
4. Customer Experience: Delivered premium service, handled customer escalations, and built relationships with VIP clients to drive loyalty and repeat sales.

Key Achievements:
1. Acted as Store Manager for 3-4 days per week, consistently achieving daily and weekly sales targets.
2. Increased conversion by 14% and UPT by 0.5 within 8 months through daily coaching and floor engagement.
3. Reduced staff turnover by 18% by implementing onboarding and development plans for new hires.
4. Improved stock accuracy to 99% by leading cycle counts and tightening receiving procedures.