أحمد بكر

• Crafted integrated marketing strategies across Digital, Advertising, Communications and Creative teams with strong focus on MENA consumer insights
• Managed departmental budgets across monthly, quarterly and annual cycles for a team of 18 marketers
• Led brand positioning and messaging with cultural sensitivity for Arabic-speaking audiences
• Delivered 35% improvement in campaign delivery rates and 20% increase in employee retention over 24 months — using Asana and Slack for team coordination

• Lead the company-wide marketing strategy across digital acquisition, brand, content, communications, creative, demand
generation, and sales enablement for software and technology services.
• Own monthly, quarterly, and annual marketing planning and budget management; establish department goals, KPIs, reporting
frameworks, and resource priorities.
• Lead a cross-functional marketing department and introduced structured workflows, bi-weekly coaching, and performance reviews
using Asana and Slack, improving campaign delivery rates by 35% and employee retention by 20%.
• Align marketing and sales around buyer personas, lead qualification, CRM stages, pipeline visibility, follow-up processes, and
revenue priorities.
• Develop and oversee full-funnel campaigns across Google Ads, Meta, TikTok, LinkedIn, Snapchat, and YouTube, including media
planning, audience strategy, creative testing, landing-page optimization, and performance reporting.
• Build measurement and optimization systems using GA4, Google Tag Manager, Meta Conversion API, dashboards, attribution,
and conversion tracking.
• Achieved selected campaign results of up to 3.8x ROAS and 30-45% lower customer acquisition cost through audience, creative,
funnel, landing-page, and tracking optimization.
• Analyze customer behavior, competitors, pricing, market segments, and growth opportunities across the MENA region, including
Saudi Arabia and Egypt.

• Accomplish marketing and sales human resource goals through normal managerial duties, such as recruiting, training, scheduling, coaching and disciplining employees.
• Identify trends and determine system improvements to achieve marketing and sales operational goals.
Mentored a team of 12 junior marketers and sales associates over 18 months, leveraging Salesforce and HubSpot to drive a 30% increase in quarterly lead conversions and
enhance pipeline visibility.
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Facilitated mentorship initiatives for a cross-functional team of 12 over 18 months, utilizing Salesforce and HubSpot to deliver monthly skill-building workshops resulting in
a 22% increase in qualified lead generation and consistent achievement of quarterly sales targets.
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Directed cross-functional team leadership initiatives for 12 staff over 18 months using Salesforce and HubSpot, resulting in a 22% uplift in qualified lead generation and
ongoing attainment of quarterly sales KPIs.

• Led marketing and sales operations, campaign planning, lead generation, team development, and pipeline management.
• Managed and coached a 12-person marketing and sales team, including goal setting, scheduling, training, performance
management, and cross-functional coordination.
• Used Salesforce and HubSpot to improve lead tracking, pipeline visibility, sales follow-up, and reporting discipline.
• Improved lead conversion by 30% and qualified lead generation by 22% while supporting consistent achievement of quarterly
sales targets.

Developing strategies and tactics to boost the companys reputation and drive qualified traffic.
• Deploying successful marketing campaigns from ideation to execution
• Experimenting with various organic and paid acquisition channels.

• Led integrated marketing and sales strategy for client accounts from market assessment and campaign planning through
acquisition, conversion, and reporting.
• Managed ATL, BTL, and digital campaigns across paid, owned, and organic channels, including media planning, content
direction, lead generation, partnerships, and sales support.
• Monitored campaign performance, lead quality, conversion, and account growth to optimize channel mix, messaging, and
resource allocation.

Developing strategies and tactics to boost the companys reputation and drive qualified traffic.
• Deploying successful marketing campaigns from ideation to execution
• Experimenting with various organic and paid acquisition channels.

• Developed integrated marketing, sales, and customer acquisition plans for client campaigns.
• Managed campaign execution across digital and traditional channels, account growth, and cross-functional delivery.
• Analyzed market and campaign performance to improve targeting, messaging, lead quality, and conversion.

• Developed and executed marketing strategy for professional training programs, including performance campaigns, content,
events, partnerships, and lead generation.
• Supported digital marketing education initiatives and contributed to training more than 500 professionals through Aura MCT
Academy and U.S. Embassy ASEP programs.

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Led digital campaigns across SEO/SEM, social media, email, display, and content marketing for client accounts.
• Managed campaign planning, budgets, optimization, analytics, and performance reporting to improve acquisition and channel
efficiency.

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns.
Developed and executed a data-driven marketing strategy using Google Analytics and SEMrush to increase qualified leads by 32% over 12 months across web, search, and
social channels, directly aligning campaign KPIs with

• Planned and managed digital campaigns for property marketing and lead generation across search, social, display, and email.
• Maintained social channels, monitored campaign performance, and optimized activity for lead quality and conversion.

• Developed and executed a data-driven customer acquisition strategy across web, search, and social channels.
• Increased qualified leads by 32% over 12 months using Google Analytics, SEMrush, audience refinement, and KPI-based
optimization.

Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Planning and monitoring the ongoing company presence on social media
• Launching optimized online advertisements to increase company and brand awareness

• Supported digital strategy, social media management, paid advertising, content distribution, and brand-awareness campaigns.
• Monitored campaign performance and optimized digital advertising to improve reach, engagement, and acquisition.