Adel Helmy

- Check & report TV commitment vs actual spending
- Ensure the full implementation and usage of Henkel Media City-HMC in MEA countries
- Compare HMC ATL figures with L17a by country and monitor the split of L17a and L17b by country
- Track, monitor, measure, and analyze the effectiveness of countries' performance, on a monthly basis.
- Work with diverse groups across the business to seek alignment between overall business and brand
strategies to launch and coordinate development on new projects / launches.

 Managing printing requests from inception to completion within this digital printer / printing
services company; promoting the consistent delivery of first class customer service.
 Maintaining unsurpassed levels of attention to detail to ensure accurate and error-free work.
 Preparing, disseminating and presenting statistical records.
 Nurturing strong client relationships, conducive to business development.
 Organising and prioritising workloads, including often conflicting priorities to meet strict deadlines.
 Consulting with clients to analyse and delineate their requirements and promote appropriate
solutions.

 Project managed the rebranding of Enjoy Juice, Milk, and Yoghurt on behalf of Gozour.
 Supported the rebranding of Grand Cafe for Americana Group.
 Advised on brand identity building at Americana Plaza Mall.
 Gained invaluable to the rebranding of Heinz Tomato Sauce packaging.
 Showcased significant versatility and a flair for adaptability to satisfy ever-changing demands.
 Transformed branding ideas into communication material while also designing marketing pieces
and promotional literature.
 Enhanced designs with typography to meet client image requirements.
 Gathered, analysed and disseminated client needs via an in-depth consultation.
 Played a key role supporting Heinz Pasta packaging design, Sodic Real Estate Development’s
advertising campaign and Freska Wafer’s packaging design.