Adan Shahzad

• Own and execute full-funnel digital marketing strategy, aligning SEO, social media, and paid campaigns with business growth
targets.
• Built end-to-end AI automation workflows using n8n and Make, reducing manual prospecting time by 70%.
• Designed AI-powered lead scoring, automated follow-up sequences, and CRM data enrichment to accelerate pipeline velocity.
• Manage LinkedIn, Facebook, and Instagram with AI-assisted content creation, growing organic reach by 45%.
• Implemented SEO strategy for logistics and freight keywords, achieving first-page rankings for 8 high-intent search terms.
• Integrated ChatGPT API and Zapier AI into content pipelines, scaling content output 3x without increasing team size.

• Drove a 35%+ increase in lead volume for e-commerce clients by overhauling Meta Ads targeting and creative strategy.
• Managed monthly ad budgets of PKR 300K+ across Google Ads and Meta, optimizing for ROAS above 4x.
• Built and executed on-page, technical, and link-building SEO strategies, improving average keyword rankings by 2+ positions
within 60 days.
• Developed high-converting landing pages and ad creatives informed by A/B testing and heatmap analysis.
• Managed client Shopify stores, optimizing product listings, collections, and site speed to lift conversions.

• Grew organic search traffic by 65% over 12 months through structured on-page SEO and content publishing.
• Grew combined social following by 8, 000+ across Facebook, Instagram, and LinkedIn.
• Launched product-focused Meta campaigns that contributed to a 30% increase in monthly sales revenue.
• Scaled blog production from 4 to 16 posts per month using AI-powered content tools, without a quality drop.

• Designed and executed an inbound lead generation system using SEO blog content and gated lead magnets.
• Reduced website bounce rate from 74% to 51% and increased session duration by 40%.
• Led a team of 3 content writers, a graphic designer, and an ads specialist to deliver campaigns on deadline.
• Built automated email nurture sequences integrated with the CRM, improving lead-to-client conversion.

• Built and scaled LinkedIn content strategy from zero to 2, 500+ followers, generating consistent B2B inbound inquiries.
• Recognized internally for a multimedia SEO project that achieved first-page rankings for 12 competitive keywords.
• Built ROI dashboards for leadership, enabling data-driven budget allocation.

• Analyzed website performance metrics and delivered actionable recommendations to senior strategists.
• Collaborated with development and content teams to implement SEO improvements on client sites.
• Cross-sold digital marketing services to existing clients, contributing to increased account revenue.

• Optimized on-page elements (title tags, meta descriptions, headers, schema) across 15+ client websites.
• Supported link-building outreach that improved domain authority for 3 key client accounts.
• Audited sites with Screaming Frog and SEMrush, identifying and resolving 200+ technical SEO issues.

• Launched Google Local Services Ads and Meta lead campaigns generating 80+ qualified leads per month.
• Improved local SEO to rank the business in the Google 3-Pack for its top 5 local keywords.
• Reduced cost-per-lead by 22% through creative testing and audience segmentation.
• Built an AI-assisted content calendar that increased organic engagement by 55% on Instagram and Facebook.

• Executed a technical SEO audit uncovering 60+ site issues; implemented fixes that improved Core Web Vitals score by 28 points.
• Conducted keyword research targeting high-intent cybersecurity terms, growing organic impressions 40% in 3 months.
• Built and managed Google Ads search campaigns achieving a 6.8% average CTR, above the 4% industry benchmark.
• Developed an SEO-driven blog content strategy aligned with B2B buyer personas and sales funnel stages.