نضال أبو الرب

Led and owned the Saudi business with full responsibility for commercial performance, market growth, partner management, operational execution, and financial outcomes. Operated with significant autonomy, acting as the primary business lead in the market and working directly with executive leadership on strategic, commercial, and growth initiatives.

• Scaled the Saudi business to approximately SAR 50M in annual revenue, delivering sustained double-digit growth of ~15% year-over-year.
• Managed the business end-to-end, covering sales, pricing, profitability, demand planning, supply coordination, customer development, and execution.
• Owned commercial P&L including revenue, pricing, discounts, expenses, profitability, and budget control.
• Led commercial negotiations with pharmacy chains, hospitals, distributors, and institutional customers while maintaining pricing discipline and margin protection.
• Expanded market presence through new account acquisition, customer reactivation, stronger key account engagement, and improved market coverage.
• Led major tenders including NUPCO, Wasfaty, and GHC, covering opportunity evaluation, pricing strategy, product selection, submission coordination, and execution follow-up.
• Managed distributor selection, performance, forecasting, order flow, stock allocation, collections follow-up, and execution standards across private and institutional channels.
• Maintained 3-6 months stock coverage through demand planning and supply coordination; managed importation, customs clearance, and product release activities.
• Coordinated with SFDA and relevant authorities regarding compliance, product availability, and shortage management.
• Led and developed a nationwide sales organization of 30+ employees, setting targets, monitoring KPIs, coaching teams, and driving execution.
• Worked with partners across UAE, Bahrain, Oman, Jordan, Iraq, Libya, Yemen, and Sudan, supporting pricing, supply planning, tender activities, and regional execution.

Key Achievements
• Scaled Saudi business to ~SAR 50M annual revenue with sustained double-digit growth.
• Maintained pricing discipline and margin control in a highly competitive market.
• Strengthened market coverage through structured distributor management and execution control.
• Contributed to regional expansion through GHC participation and GCC coordination.

Led sales & marketing operations across Central & Eastern Zones (KSA).
Delivered annual growth through restructuring, forecasting, and budget control.
Rebuilt and developed sales teams, improving performance and market coverage.
Strengthened principal relationships and renegotiated contracts to improve terms.

Participated in setting up realistic and achievable goals and took necessary initiatives to achieve them. • Prepared forecast and feasible expenses budgets. • Directed, lead, supervised, and motivated the team to achieve company strategic objectives. • Created follow-up and reporting system in compliance with company policies and procedures. Provided monthly feedback on performance. • Prepared reports relating to financial position, actual / budget comparisons, and expense control. • Coordinated with the marketing manager to promote companys image and products.

• Direct, leads supervise supports and motivate the team to achieve the company strategic objectives. • Initiated and managed new products launch. • Created follow-up and reporting system in compliance with company policies and procedures. Provided monthly feedback on performance. • Prepared reports relating to financial position, actual / budget comparisons, and expense control. • Coordinated with the marketing manager to promote companys image and products.

New Lunching, promotion and achieving sales target for different products in different areas. • Successful time and territorial managements with high performance. • Build strong relations with all customers specially KOLS in my areas.